The one-line summary… WINNERS: radio, digital and outdoor. LOSERS: magazines, TV and newspapers.
A report issued by Kantar Media shows that although Q2 media spending on platforms they track contracted by 3.9% overall, ad spending on radio and search grew.
Spending on digital platforms increased by 2.4%, while ad spending on radio increased by 5% overall.
The biggest decrease was in ad spending in Sunday newspaper magazines, posting a 41.9% decrease. Makes me wonder why one of our CT newspaper groups is ready to roll out a new Sunday magazine.
Note, these are year-over-year changes. Souce: Kantar Media and MarketingCharts.com