Automakers Prep For Big Ad Spending

General Motors, Volkswagen and Hyundai are preparing to boost their ad outlays for 2013, Ad Age reports. Alan Batey of General Motors believes there is a pent-up consumer desire for new cars and trucks that they couldn’t or didn’t buy during the recession. He adds that the financial environment to buy a car right now is “really good.” More from Adweek here: http://adage.com/article/news/automakers-hit-gas-marketing-spending/240632/

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