OUR THOUGHTS

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
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The BAM Team

ABC's politically charged Oscars broadcast ratings lowest in nine years

ABC drew its lowest Oscar viewership in nine years. The Oscars award ceremony pulled in an average 32.9 million total viewers, according to Nielsen data, which was down compared with last year’s 34.4 million viewers. Though the broadcast has been slipping in recent years it still managed to beat out the Golden Globes by 12.9 […]

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Bob Abbate
Bob Abbate
President/Creative Director

Retail Sales to Grow by 3.7-4.2% This Year

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales.  Both figures are up from similar forecasts issued last year, which called for 3.1% retail sales growth and non-store sales […]

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Bob Abbate
Bob Abbate
President/Creative Director

The Importance of Local Authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. If you’re a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If you’re a BAM client, you know we preach local, and how leveraging local ownership can […]

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Bob Abbate
Bob Abbate
President/Creative Director

Yankees Back on Comcast for 2017 Season.

Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year.  Comcast inked a deal with 21st Century Fox that will bring the YES Network, local home […]

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Bob Abbate
Bob Abbate
President/Creative Director

Facebook Grows As Dominant Content Sharing Destination

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016, finding that Facebook’s dominance as a social sharing destination has […]

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