OUR THOUGHTS

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate
Bob Abbate
President/Creative Director

Google Partners Connect Event: Online Advertising Can Help Any Business Grow

Thanks to all of you who attended today’s (August 16, 2017) Google Partners Connect event on online advertising and SEM. Google’s Kristen Johanson and Alex Chen walked us through how to use some of the tools available to you on the Google Adwords platform to grow your business. Whether you were with us today and […]

Read more
Bob Abbate
Bob Abbate
President/Creative Director

These Are the 10 Most Expensive Google Keywords

Here’s how much AdWords advertisers pay to appear on Google for popular and super valuable keywords. We all know that it’s ridiculously expensive to live in San Francisco. Why? Because it’s an amazing place to live. Well, it can also be staggeringly expensive if you want to target certain keywords using AdWords, Google’s pay-per-click (PPC) advertising platform. […]

Read more
admin
Admin
The BAM Team

ABC's politically charged Oscars broadcast ratings lowest in nine years

ABC drew its lowest Oscar viewership in nine years. The Oscars award ceremony pulled in an average 32.9 million total viewers, according to Nielsen data, which was down compared with last year’s 34.4 million viewers. Though the broadcast has been slipping in recent years it still managed to beat out the Golden Globes by 12.9 […]

Read more
Bob Abbate
Bob Abbate
President/Creative Director

Retail Sales to Grow by 3.7-4.2% This Year

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales.  Both figures are up from similar forecasts issued last year, which called for 3.1% retail sales growth and non-store sales […]

Read more
Bob Abbate
Bob Abbate
President/Creative Director

The Importance of Local Authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. If you’re a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If you’re a BAM client, you know we preach local, and how leveraging local ownership can […]

Read more
Next Page »