Our Blog

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

The Importance of Local Authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. If you’re a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If you’re a BAM client, you know we preach local, and how leveraging local ownership can […]

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Bob Abbate

How Do “Overlooked” Gen Xers Feel About Advertising?

Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves into the media behaviors and attitudes of what it says […]

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Bob Abbate

So What's YOUR Story?

Inside every good product or service, there’s a story waiting to be told. It takes vision and creativity to uncover that story, to tell that story. Don Draper’s pitch for the Kodak Carousel is a great example. His pitch was compelling and overflowing with emotion. Suddenly, the client wasn’t looking at their new slide projector […]

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Bob Abbate

Cars as Stars, in Music and Hollywood.

Car sales are booming. November sales data is in, and it was a great month. 1.32 million vehicles were sold in November, that’s the best since 2001. Among the winners are Nissan (+3.8%), Fiat Chrysler with their best November in 15 years (+3%). GM is experiencing strong demand for their small crossover SUVS. And then […]

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Bob Abbate

Microsoft Makes Peace With Apple in a Holiday Stunt That's Surprisingly Sweet

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Bob Abbate

Working On Your 2016 Marketing Plan? Here's Some Valuable Info On Local Ad Spending.

Many of us are working on 2016 ad budgets. It’s kind of a crystal ball exercise. You sit down, gather up sales figures, look at ROI, and try to forecast goals and allocate media dollars. When it comes to preparing media estimates, it’s helpful to know what the trends are. BIA/Kelsey has published a forecast […]

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Bob Abbate

Digital Advertisers Focus on Branding in 2015

  Conventional wisdom says that businesses use digital advertising to move products and sell services. But as the marketing/advertising norms continue to morph, we see that changing. It’s not that we’re no longer using digital ads to move product any longer, it’s that we’re increasingly relying on digital advertising to brand, to shape public opinion, and […]

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Bob Abbate

This Super Bowl Ad Will Silence Your Party.

This ad is  guaranteed make even the most raucous Super Bowl party become as silent as a funeral. The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and production costs for the ad from Grey New York after […]

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Bob Abbate

Authenticity Drives Brand Marketing

Honesty is such a lonely word Everyone is so untrue Honesty is hardly ever heard And mostly what I need from you. “Honesty” by Billy Joel.   Brand authenticity is king. New studies issued by Mindshare North America and Cohn & Wolfe add to that body of research, which seems to agree on a that honesty and authenticity are important attributes, […]

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Bob Abbate

You Gotta Walk The Talk!

This post is meant for our clients, and certainly not for their competitors. It’s about your story (the one we tell in your advertising.) It’s about you company’s culture. And it’s about the customer experience you deliver. Here at BAM, we’ve always preached that greatness is achieved when there’s an alignment of the planets. Story, […]

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Bob Abbate

When You Don't Have Anything To Say, Say It Stylishly

Say you’re a large, multinational corporation. Or a giant petroleum company. Or maybe a pharmaceutical conglomerate. And you need a feel-good branding message. Well, here you go. Just slap your logo on the end of this and you’re all set!  

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Courtney Parent

Fighting to Let Drones Take Flight

Wouldn’t it be amazing to be able to order something online and instead of waiting days, and often having it get lost in translation or the delivery delayed, having it dropped on your doorstep in just 30 minutes? When I first heard about Amazon’s plans to offer these 30 minute deliveries via drone-like “octocopters,” I […]

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Bob Abbate

No One Clicks on a TV Ad

I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as  3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable that someone on the client’s team will question […]

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Bob Abbate

Which Top Brands Enjoy The Best Word-of-Mouth?

Companies should move beyond the Net Promoter Score (NPS), as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report. Rather than assume that survey respondents who wouldn’t actively recommend a brand are “detractors,” ForeSee touts a new metric, the Word of Mouth Index (WoMI), which follows up the NPS question […]

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Bob Abbate

Are You Optimistic About Your Business In These Challenging Times?

I’m always “taking the temperature” of our clients and media partners. “How’s business” I ask, and I ask on a regular basis. The people I ask are very honest and forthcoming. Lately, about 60 percent of the people who answer are optimistic. That’s just not acceptable.  Most people blame the sad state of affairs in […]

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Bob Abbate

Report: Local Auto Dealers To Spend More on Online Media Than on All Other Media Combined.

Did you see the Borrell Associates report? Borrell’s Automotive Advertising Outlook Report claims that dealers are forecasted to spend $32.8 billion on advertising this year. That represents a 2% increase over last year. That’s no surprise, auto sales are up nearly 9% over last year. But this is a surprise. The report says “For the […]

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Bob Abbate

Apple's Newest TV Commercial... Adrift at Sea?

I’m an Apple guy. The day after the awesome 1984 TV spot aired, I was at the computer store (there were no Apple stores) ordering my first Macintosh. I was hooked. I saw that the Macintosh was more than a computer. It was, and is, a tool that empowers me to be creative. It allows […]

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Bob Abbate

Value At The Core Of Advertising

I read an article in yesterday’s New York Times that make me stop and think. Have today’s packaged goods companies and their Madison Avenue agencies become so detached from the American consumer that they have forgotten about one of the core desires of today’s consumers? Value is at the heart of what shoppers and decision […]

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Bob Abbate

Bob speaking at a recent BRBC Marketing Strategy seminar.

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Bob Abbate

The 12 Best/Worst Local Business Taglines

I’ve seen some terrible taglines in my career (of course, none of them were mine). But some of these, well, they are bad! But… that guy Sofa King, he’s got what could be the best tagline EVER. What do you think? Take a look.

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Bob Abbate

Differentiate or Die

This brilliant cartoon just about sums up how I feel about positioning of brands. You can be an also-ran, or you can be unique. Are you ready to shake things up, or are you satisfied with the status quo?

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