This Super Bowl Ad Will Silence Your Party.

This ad is  guaranteed make even the most raucous Super Bowl party become as silent as a funeral. The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and production costs for the ad...
Authenticity Drives Brand Marketing

Authenticity Drives Brand Marketing

Honesty is such a lonely word Everyone is so untrue Honesty is hardly ever heard And mostly what I need from you. “Honesty” by Billy Joel.   Brand authenticity is king. New studies issued by Mindshare North America and Cohn & Wolfe add to that body of...
You Gotta Walk The Talk!

You Gotta Walk The Talk!

This post is meant for our clients, and certainly not for their competitors. It’s about your story (the one we tell in your advertising.) It’s about you company’s culture. And it’s about the customer experience you deliver. Here at BAM,...

When You Don’t Have Anything To Say, Say It Stylishly

Say you’re a large, multinational corporation. Or a giant petroleum company. Or maybe a pharmaceutical conglomerate. And you need a feel-good branding message. Well, here you go. Just slap your logo on the end of this and you’re all set!...

Fighting to Let Drones Take Flight

Wouldn’t it be amazing to be able to order something online and instead of waiting days, and often having it get lost in translation or the delivery delayed, having it dropped on your doorstep in just 30 minutes? When I first heard about Amazon’s plans to...

No One Clicks on a TV Ad

I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as  3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable...