Our Blog

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

The Importance of Local Authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. If you’re a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If you’re a BAM client, you know we preach local, and how leveraging local ownership can […]

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Bob Abbate

So What's YOUR Story?

Inside every good product or service, there’s a story waiting to be told. It takes vision and creativity to uncover that story, to tell that story. Don Draper’s pitch for the Kodak Carousel is a great example. His pitch was compelling and overflowing with emotion. Suddenly, the client wasn’t looking at their new slide projector […]

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Billboard HITS and MISSES

I have the honor to serve on the Marketing Committee of the Bridgeport Regional Business Council. During a recent committee meeting, one of my colleagues suggested that we should consider running a billboard campaign to encourage Bridgeport area businesses to join the BRBC. By the end of that meeting we had secured space on a […]

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Bob Abbate

Cars as Stars, in Music and Hollywood.

Car sales are booming. November sales data is in, and it was a great month. 1.32 million vehicles were sold in November, that’s the best since 2001. Among the winners are Nissan (+3.8%), Fiat Chrysler with their best November in 15 years (+3%). GM is experiencing strong demand for their small crossover SUVS. And then […]

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Bob Abbate

Microsoft Makes Peace With Apple in a Holiday Stunt That's Surprisingly Sweet

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Bob Abbate

Working On Your 2016 Marketing Plan? Here's Some Valuable Info On Local Ad Spending.

Many of us are working on 2016 ad budgets. It’s kind of a crystal ball exercise. You sit down, gather up sales figures, look at ROI, and try to forecast goals and allocate media dollars. When it comes to preparing media estimates, it’s helpful to know what the trends are. BIA/Kelsey has published a forecast […]

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Bob Abbate

Using Copyrighted Music in Commercials: The Facts.

Every once in a while, a client asks us to use a popular, current or classic song as a music bed in a TV or radio commercial we’re producing for them. Our answer is always NO. Not because we’re difficult, but because we know copyright law. The use of copyrighted music in advertising used to […]

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