7 Tips To Create Your Winning 2023 Marketing Plan

7 Tips To Create Your Winning 2023 Marketing Plan

  Hear that? It’s opportunity knocking. Over the next week or two, you have an opportunity to create something that will ultimately determine just how successful your small to medium size business will be in 2023. If you use this time wisely, you’ll...
Did The Super Bowl make Reddit a household name?

Did The Super Bowl make Reddit a household name?

If you were watching Super Bowl, and you live in select markets, you might have caught Reddit’s 5 second ad. If you live elsewhere, or if you were busy grabbing more wings, here it is. Don’t blink:   Reddit didn’t actually purchase a national...
Is Advertising an Expense or an Investment?

Is Advertising an Expense or an Investment?

  What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
Planners are Winners

Planners are Winners

NOTE: Read this post to the end to discover how to get a free 30-minute marketing consultation with BAM. Planners are winners. If your company is heading into 2021 without a marketing plan, you’re at a distinct disadvantage. A well-strategized plan defines your...
Why Should We Hire An Advertising Agency?

Why Should We Hire An Advertising Agency?

This question gets bandied about quite often. Why should we hire a marketing firm? “We don’t need one, we have Mary. She can handle it.” “I like negotiating with all the media reps. I always get what I want.” “We can make our own commercials. It’s cheaper.” If you...
Understanding and Shaping Consumer Behavior in the Next Normal

Understanding and Shaping Consumer Behavior in the Next Normal

  Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues...