Do You Hear that Train a’Comin?

Blockbuster Video had 9,000 stores and 60,000 employees and $5.9 billion in revenues at their peak in 2004. Then the installation of cable modems made streaming video possible. Blockbuster filed for bankruptcy protection on September 23, 2010.* Technology is a freight...
The Top TV and Social Media of 2015

The Top TV and Social Media of 2015

From sports to zombies to Republicans, we had lots to watch and tweet about in 2015. Football dominated viewing this year, claiming 8 of the top 10 rated telecasts. Super Bowl XLIX (NBC) attracted 115,204,000 viewers as the Patriots captured yet another NFL title....
Advertising Media Winners and Losers for Q2

Advertising Media Winners and Losers for Q2

The one-line summary… WINNERS: radio, digital and outdoor. LOSERS: magazines, TV and newspapers. A report issued by Kantar Media shows that although Q2 media spending on platforms they track contracted by 3.9% overall, ad spending on radio and search grew....
Google Local Now Showing 3 Search Results Instead of 7

Google Local Now Showing 3 Search Results Instead of 7

In an effort to improve the search results experience, Google has updated how search results appear. Until late last week, a local search would return what we call a “7-pack” of results. Now, the 7-pack is a 3-pack. We’re seeing some inconsistencies...
Small Businesses Share Their Advertising Strategy

Small Businesses Share Their Advertising Strategy

This month DEX Media surveyed small businesses, asking them 7 basic questions about their advertising/marketing strategy right now and for the next 12 months. These are all local businesses across the U.S., and we found the results interesting, so we wanted to share...