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This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

ADWEEK: $1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It’s said to be the most by any network for any media event in U.S. history. [more]

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Bob Abbate

The Latino Listener: How Do Hispanics Tune In To The Radio?

From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million). This increase in radio listening likely reflects the overall increase in Hispanic consumers in […]

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Bob Abbate

The Top TV and Social Media of 2015

From sports to zombies to Republicans, we had lots to watch and tweet about in 2015. Football dominated viewing this year, claiming 8 of the top 10 rated telecasts. Super Bowl XLIX (NBC) attracted 115,204,000 viewers as the Patriots captured yet another NFL title. Time shifting continues to be one of the viewing methods employed by […]

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Bob Abbate

Working On Your 2016 Marketing Plan? Here's Some Valuable Info On Local Ad Spending.

Many of us are working on 2016 ad budgets. It’s kind of a crystal ball exercise. You sit down, gather up sales figures, look at ROI, and try to forecast goals and allocate media dollars. When it comes to preparing media estimates, it’s helpful to know what the trends are. BIA/Kelsey has published a forecast […]

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Bob Abbate

Advertising Media Winners and Losers for Q2

The one-line summary… WINNERS: radio, digital and outdoor. LOSERS: magazines, TV and newspapers. A report issued by Kantar Media shows that although Q2 media spending on platforms they track contracted by 3.9% overall, ad spending on radio and search grew. Spending on digital platforms increased by 2.4%, while ad spending on radio increased by 5% […]

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Bob Abbate

Online Radio’s Reach Continues to Grow

Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents listening to online radio (defined as listening to AM/FM radio stations […]

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Bob Abbate

How America Listens To Radio

Our friends at Nielsen today released a new report on radio listening habits and usage titled “THE 2015 STATE OF THE MEDIA: AUDIO TODAY REPORT. HOW AMERICA LISTENS”. Subtitiled “Always On, Always Local”, it reports that more than 91% of Americans (12+) are tuning in each week. Nielsen claims that more Millennials use radio each week […]

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Bob Abbate

Sunday’s Super Bowl Has Broken U.S. Television Viewing Records.

If you’ve been wondering why commercials in the Super Bowl command a $4.5 million rate, here’s your answer. A record high audience tuned in yesterday to watch The New England Patriots defeat the Seattle Seahawks. We’re estimating that about 110 million people tuned in. The Super Bowl is a perfect storm for advertisers. Super Bowl Sunday […]

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Bob Abbate

Top 10 Market Radio Ratings Snapshots

Here, from Broadcast Connector Clark Smidt, is a down and dirty look at Nielsen Audio results for America’s top media markets. Something to tide you over for the holidays. Top 10 market ratings snapshots Kringle results are out and most Santa Stations were good little boys & girls. Based on Nielsen subscribers 6+ Oct/Nov/Dec, the […]

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Bob Abbate

The Beatles Phenomenon, 50 Years Ago Tonight.

At 8 p.m. on Feb. 9, 1963, an unheard-of 60% of American TVs were tuned to CBS. I was one of them. It was one of those moments in my life that I can recall just like I’m watching a video of it. My family and I were visiting my aunt, uncle and cousins in Middle […]

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