Nielsen’s monthly platform rankings show broadcast and cable making up less than half of all TV use. Streaming on TV THR PHOTO ILLUSTRATION: ADOBE; BEATA ZAWRZEL/NURPHOTO VIA GETTY IMAGES Broadcast and cable networks made up less than half of all TV use in July...
In today’s rapidly evolving digital landscape, small businesses face unique challenges when it comes to marketing their products and services effectively. As technology continues to advance, it’s crucial for small business owners to stay up-to-date with...
Hear that? It’s opportunity knocking. Over the next week or two, you have an opportunity to create something that will ultimately determine just how successful your small to medium size business will be in 2023. If you use this time wisely, you’ll...
A note from Bob Abbate: this recent report is one of the most comprehensive reports on ad spending that I’ve seen. A few brief observations… the gap between online advertising and TV advertising – the next-largest advertising market – continues to expand....
Last year, the combined time spent with traditional and digital forms of media increased in the US. This is according to data from eMarketer, which found that the time spent with media in 2020 increased by nearly an hour. But will this amount of media consumption...
Fox News Channel host Tucker Carlson had a very good week, with his Tucker Carlson Tonight drawing an average total audience of 3 million viewers—making it the most-watched cable news show for the week of March 15 through March 21, according to ratings data compiled...