Our Blog

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

Retail Sales to Grow by 3.7-4.2% This Year

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales.  Both figures are up from similar forecasts issued last year, which called for 3.1% retail sales growth and non-store sales […]

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Bob Abbate

The Importance of Local Authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. If you’re a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If you’re a BAM client, you know we preach local, and how leveraging local ownership can […]

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Bob Abbate

Facebook Grows As Dominant Content Sharing Destination

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016, finding that Facebook’s dominance as a social sharing destination has […]

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How Consumers Rely on Mobile to Meet Their Needs

Every day, people rely on mobile devices to manage their lives. Is your brand with them during those micro-moments, when they are making purchasing decisions?

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Bob Abbate

How Do “Overlooked” Gen Xers Feel About Advertising?

Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves into the media behaviors and attitudes of what it says […]

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Bob Abbate

The Latino Listener: How Do Hispanics Tune In To The Radio?

From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million). This increase in radio listening likely reflects the overall increase in Hispanic consumers in […]

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Bob Abbate

Using Foursquare Data To Predict Sales, Store Traffic, Revenues, Even iPhone 6s Sales.

Big brother is watching us. Who we are, where we go, and who we’re with. Who is big brother? In this case, he’s the datahound at Foursquare. Foursquare has amassed what is reportedly the world’s largest database of where we go. And the more we move around, the more Foursquare can extrapolate characteristics about us, […]

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Bob Abbate

Advertising Media Winners and Losers for Q2

The one-line summary… WINNERS: radio, digital and outdoor. LOSERS: magazines, TV and newspapers. A report issued by Kantar Media shows that although Q2 media spending on platforms they track contracted by 3.9% overall, ad spending on radio and search grew. Spending on digital platforms increased by 2.4%, while ad spending on radio increased by 5% […]

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Bob Abbate

Cable vs. Broadcast TV Advertising

Targetability vs. lower cost per person reached? Frequency? Reach? Geography? These are just some of the factors we analyze when making media decisions for our clients. The planning process is perhaps the most critical step in the ultimate success of an ongoing media campaign. A misstep or omission here will negatively impact the return a business […]

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Bob Abbate

Digital Advertisers Focus on Branding in 2015

  Conventional wisdom says that businesses use digital advertising to move products and sell services. But as the marketing/advertising norms continue to morph, we see that changing. It’s not that we’re no longer using digital ads to move product any longer, it’s that we’re increasingly relying on digital advertising to brand, to shape public opinion, and […]

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Bob Abbate

Required Reading: KPCB Internet Trends Report

It’s 197 pages of research, and it’s a must-read for anyone in business today. Heck, I think it’s interesting reading for anyone that uses the Internet for anything! The KPCB 2015 Internet Trends Report is full of drama and surprises. In 1995, 0.6% of the world’s population had access to the Internet. By 2014 that number grew to […]

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Register Today! Online Marketing Seminar From Google and BAM

   CLICK TO REGISTER Bob Abbate Marketing and Google will present a special free seminar on online marketing at 12:00 noon on Wednesday, May 13th. This is a great opportunity for local businesses to learn from experts from Google and Bob Abbate Marketing. Our speakers for this event will offer the latest news on how to […]

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Ann Rubino-Salta

US Adults’ Daily Major Media Consumption Estimates, 2011-2015

It’s a trend, but not a surprise. Newspaper readership will see its largest decline in daily usage by the end of this year. What is a surprise is that to those that do read the paper, the ads continue to have a sizable influence on consumers’ purchases. What is also not a surprise is that U.S. […]

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Bob Abbate

Online Radio’s Reach Continues to Grow

Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents listening to online radio (defined as listening to AM/FM radio stations […]

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Bob Abbate

How America Listens To Radio

Our friends at Nielsen today released a new report on radio listening habits and usage titled “THE 2015 STATE OF THE MEDIA: AUDIO TODAY REPORT. HOW AMERICA LISTENS”. Subtitiled “Always On, Always Local”, it reports that more than 91% of Americans (12+) are tuning in each week. Nielsen claims that more Millennials use radio each week […]

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Bob Abbate

Authenticity Drives Brand Marketing

Honesty is such a lonely word Everyone is so untrue Honesty is hardly ever heard And mostly what I need from you. “Honesty” by Billy Joel.   Brand authenticity is king. New studies issued by Mindshare North America and Cohn & Wolfe add to that body of research, which seems to agree on a that honesty and authenticity are important attributes, […]

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Bob Abbate

You Gotta Walk The Talk!

This post is meant for our clients, and certainly not for their competitors. It’s about your story (the one we tell in your advertising.) It’s about you company’s culture. And it’s about the customer experience you deliver. Here at BAM, we’ve always preached that greatness is achieved when there’s an alignment of the planets. Story, […]

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Courtney Parent

Marketers Show No Love To Baby Boomers

Attention marketers: it’s time to wake up and start showing some love to the baby boomers! Nielsen estimates found that less than 5 percent of brand advertising is geared toward them. However, recent surveys show that the 55-64 age group outspends the average consumer in essentially every category: eating out, household, entertainment, personal care and […]

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Ann Rubino-Salta

RADIO: The Reports Of My Death Are Greatly Exaggerated.

Imagine this. What would you say if I offered you this deal. I’ll allow you and your brand into a special place. When you’re in this place, you’ll be able to deliver your brand message to a captive audience. More than half of all Americans will be listening to the messages that you and other select […]

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Bob Abbate

The Beatles Phenomenon, 50 Years Ago Tonight.

At 8 p.m. on Feb. 9, 1963, an unheard-of 60% of American TVs were tuned to CBS. I was one of them. It was one of those moments in my life that I can recall just like I’m watching a video of it. My family and I were visiting my aunt, uncle and cousins in Middle […]

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Bob Abbate

Cord Cutters Going Mobile

Is it me, or are there more and more people cutting the cord? Cord cutters are people who are abandoning traditional cable TV services. And who can blame them? My AT&T Uverse service bundle is around $200 a month. I get home phone (who needs it), high speed internet (I need it) and a good […]

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Bob Abbate

Which Top Brands Enjoy The Best Word-of-Mouth?

Companies should move beyond the Net Promoter Score (NPS), as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report. Rather than assume that survey respondents who wouldn’t actively recommend a brand are “detractors,” ForeSee touts a new metric, the Word of Mouth Index (WoMI), which follows up the NPS question […]

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Bob Abbate

Twitter and TV in a Mutually Beneficial Relationship

Ever since hashtags have been showing up on TV, we’ve been talking with every client that would listen about the synergy between social media and traditional media. Now, finally, we have credible research that verifies that we’re right. According to a new independent survey by Nielsen, there is now statistical evidence of a symbiotic relationship […]

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Bob Abbate

Nielsen: TV Continues to Post Above-Average Growth

We usually report on local and regional trends here at bobabbatemarketing.com, but this global media research confirms what we see happening here in the local media marketplace. When compared with radio, outdoor, newspapers, magazines, cinema, and internet display advertising, Nielsen reveals that TV captured 59% of spending globally in Q1. Locally, we have noted a […]

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Bob Abbate

Gallup: TV Still Main News Source

More than half (55%) of American adults still say they turn to TV for news about current events, with Fox News Channel as the leading source, according to a new poll by Gallup. Of those 55%, 26% simply said television or TV news while 8% said Fox News, 7% identified CNN and 4% cited local […]

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Bob Abbate

To Click or Not to Click: What Makes Consumers Engage With Online Ads?

We spend lots of time here at BAM figuring out what we can say in an ad that will make a consumer sit up and take notice. Now there’s some research that indicates that we’ve on the right track. The research shows that 37% of 18-64 year olds indicate that they will click, watch or […]

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Bob Abbate

Nik Wallenda Scores on Discovery

Live coverage on Discovery Channel of tightrope walker Nik Wallenda crossing the Grand Canyon, “Skywire Live With Nik Wallenda,” reached a considerable 10.68 million viewers on Sunday from 9:10-10:20 p.m., generating 1.3 million tweets to become the No. 1 most social show across all of broadcast and cable historically. The actual segment featuring Wallenda over […]

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Bob Abbate

Reports of Demise of Radio Are Premature

No one has ever accused Bob Abbate Marketing of being anti-radio. A couple of us spent many years toiling at the foot of radio broadcast towers, including yours truly. So it always struck a nerve wit us when we hear anyone say “Radio? No one listens to radio anymore”. Here’s some research that shows that […]

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Bob Abbate

Survey Shows Although Men Are Shopping More, Women Control The Purse Strings

A recent survey by Nielsen shows that although men are shopping more, women drive the bulk of spending in the US. Women dominate the shopping scene, while men are taking a more active role. The report also shows that women are exposed to more video content, and are more active than men are online. Is […]

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