Facebook Grows As Dominant Content Sharing Destination

Facebook Grows As Dominant Content Sharing Destination

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016,...
Facebook to Show Ads to Non Users

Facebook to Show Ads to Non Users

The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt...
Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

Mobile isn’t only accounting for a larger share of Facebook’s advertising revenue (now at around 80%), it’s also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook’s almost 1.6 billion monthly active users (MAUs) in Q4 2015,...