Our Blog

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

Facebook Grows As Dominant Content Sharing Destination

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016, finding that Facebook’s dominance as a social sharing destination has […]

Read more
Bob Abbate

ADWEEK: $1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It’s said to be the most by any network for any media event in U.S. history. [more]

Read more
admin

How Consumers Rely on Mobile to Meet Their Needs

Every day, people rely on mobile devices to manage their lives. Is your brand with them during those micro-moments, when they are making purchasing decisions?

Read more
Bob Abbate

Facebook to Show Ads to Non Users

The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt out, as can Facebook users who don’t want to […]

Read more
Bob Abbate

Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

Mobile isn’t only accounting for a larger share of Facebook’s advertising revenue (now at around 80%), it’s also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook’s almost 1.6 billion monthly active users (MAUs) in Q4 2015, more than 800 million (or 52%) were mobile-only MAUs. That’s more than […]

Read more
Bob Abbate

Do You Hear that Train a'Comin?

Blockbuster Video had 9,000 stores and 60,000 employees and $5.9 billion in revenues at their peak in 2004. Then the installation of cable modems made streaming video possible. Blockbuster filed for bankruptcy protection on September 23, 2010.* Technology is a freight train that doesn’t care who is standing on its tracks. Flashback – In the […]

Read more
Bob Abbate

The Top TV and Social Media of 2015

From sports to zombies to Republicans, we had lots to watch and tweet about in 2015. Football dominated viewing this year, claiming 8 of the top 10 rated telecasts. Super Bowl XLIX (NBC) attracted 115,204,000 viewers as the Patriots captured yet another NFL title. Time shifting continues to be one of the viewing methods employed by […]

Read more
Bob Abbate

Microsoft Makes Peace With Apple in a Holiday Stunt That's Surprisingly Sweet

Read more
Bob Abbate

Using Foursquare Data To Predict Sales, Store Traffic, Revenues, Even iPhone 6s Sales.

Big brother is watching us. Who we are, where we go, and who we’re with. Who is big brother? In this case, he’s the datahound at Foursquare. Foursquare has amassed what is reportedly the world’s largest database of where we go. And the more we move around, the more Foursquare can extrapolate characteristics about us, […]

Read more
Ann Rubino-Salta

US Adults’ Daily Major Media Consumption Estimates, 2011-2015

It’s a trend, but not a surprise. Newspaper readership will see its largest decline in daily usage by the end of this year. What is a surprise is that to those that do read the paper, the ads continue to have a sizable influence on consumers’ purchases. What is also not a surprise is that U.S. […]

Read more
Bob Abbate

Good Comes From #thedress Internet Sensation

Kudos to The Salvation Army of South Africa. They grabbed onto the silliness that was #thedress and spun it into a very effective domestic violence message. The caption reads The caption reads “Why is it so hard to see black and blue? The only illusion is if you think it was her choice.”

Read more
Courtney Parent

Live Broadcasting? There’s an App for That!

Video: something that has always been and will always be a passion of mine. It never mattered to me whether I was in front of the camera making a fool of myself in one of my mother’s home videos, behind-the-camera trying to capture that great “Hollywood” shot, or on my laptop editing together an Emmy […]

Read more
Bob Abbate

No One Clicks on a TV Ad

I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as  3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable that someone on the client’s team will question […]

Read more
Bob Abbate

Report: Local Auto Dealers To Spend More on Online Media Than on All Other Media Combined.

Did you see the Borrell Associates report? Borrell’s Automotive Advertising Outlook Report claims that dealers are forecasted to spend $32.8 billion on advertising this year. That represents a 2% increase over last year. That’s no surprise, auto sales are up nearly 9% over last year. But this is a surprise. The report says “For the […]

Read more
Bob Abbate

#Hashtag #Use #Out #Of #Control!

Stop! Please stop! I’m begging all of you to please stop over-using hashtags! I certainly understand the proper use of the hashtag, and why it can be a useful,  valuable tool in social media. The hashtag was invented as a way for Twitter users to categorize their messages, and make topics and events easier to […]

Read more