I’ve been carefully reading about and digesting the recent economic news, paying particular attention to how the coronavirus is impacting consumer behavior. Last week the New York Times reported on retail sales for the month of March.They reported that ”total...
As we’re all aware, the COVID-19 pandemic has caused a crisis of global proportions, disrupting large corporations and small businesses, closing schools and requiring people to practice social distancing and virtual communication. During these uncertain times, one of...
A couple of days ago in our blog post, we mentioned that test drives on YouTube are outpacing test drives at dealerships by 2:1. If you think your customers think that visiting the dealership is the only way to see if a car is right for them, think again! Online video...
In today’s digital world, the car buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. Join BAM and Google on August 15th to learn more about how dealers can get ahead by adjusting their online advertising...
Join Google and BAM on May 2nd for a free lunch and learn event… Digital Marketing for Local Businesses Retailers, auto dealers, professional practices, service providers, restaurants… this one’s for you! In observance of National Small Business Week...
With more and more retail shoppers making buying decisions without ever stepping in to a retail store, It’s more important than ever to seek out better ways to court and engage with new customers. Consumers form opinions on brands at each and every touchpoint....
