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Facebook to Show Ads to Non Users

Facebook to Show Ads to Non Users

The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt...
Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

Mobile isn’t only accounting for a larger share of Facebook’s advertising revenue (now at around 80%), it’s also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook’s almost 1.6 billion monthly active users (MAUs) in Q4 2015,...

Do You Hear that Train a’Comin?

Blockbuster Video had 9,000 stores and 60,000 employees and $5.9 billion in revenues at their peak in 2004. Then the installation of cable modems made streaming video possible. Blockbuster filed for bankruptcy protection on September 23, 2010.* Technology is a freight...
The Top TV and Social Media of 2015

The Top TV and Social Media of 2015

From sports to zombies to Republicans, we had lots to watch and tweet about in 2015. Football dominated viewing this year, claiming 8 of the top 10 rated telecasts. Super Bowl XLIX (NBC) attracted 115,204,000 viewers as the Patriots captured yet another NFL title....