Our Blog

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

Why Our Agency Runs on Macs. And Always Will.

Like every business in today’s digital marketplace, Bob Abbate Marketing relies on computers to get the job done. Perhaps more than others. Our Macs are more than productivity tools. They are creative tools. Virtually every strategy, idea, schedule, TV spot, radio commercial, search ad, media buy and client communication originates on a computer. When one of our […]

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Bob Abbate

Using Foursquare Data To Predict Sales, Store Traffic, Revenues, Even iPhone 6s Sales.

Big brother is watching us. Who we are, where we go, and who we’re with. Who is big brother? In this case, he’s the datahound at Foursquare. Foursquare has amassed what is reportedly the world’s largest database of where we go. And the more we move around, the more Foursquare can extrapolate characteristics about us, […]

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Bob Abbate

Required Reading: KPCB Internet Trends Report

It’s 197 pages of research, and it’s a must-read for anyone in business today. Heck, I think it’s interesting reading for anyone that uses the Internet for anything! The KPCB 2015 Internet Trends Report is full of drama and surprises. In 1995, 0.6% of the world’s population had access to the Internet. By 2014 that number grew to […]

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Register Today! Online Marketing Seminar From Google and BAM

   CLICK TO REGISTER Bob Abbate Marketing and Google will present a special free seminar on online marketing at 12:00 noon on Wednesday, May 13th. This is a great opportunity for local businesses to learn from experts from Google and Bob Abbate Marketing. Our speakers for this event will offer the latest news on how to […]

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Courtney Parent

Fighting to Let Drones Take Flight

Wouldn’t it be amazing to be able to order something online and instead of waiting days, and often having it get lost in translation or the delivery delayed, having it dropped on your doorstep in just 30 minutes? When I first heard about Amazon’s plans to offer these 30 minute deliveries via drone-like “octocopters,” I […]

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Bob Abbate

It Was 30 Years Ago Today...

Well, it was 30 years ago this week. January 22, 1984 to be exact. I was watching Super Bowl XVIII, Redskins vs. Raiders. It was a good ‘ol fashioned ass-whippin’. The Raiders defeated the Redskins by the score of 38–9. Not much of a game. But the game changed my life. Well, not the game, […]

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