7 Tips To Create Your Winning 2023 Marketing Plan

7 Tips To Create Your Winning 2023 Marketing Plan

  Hear that? It’s opportunity knocking. Over the next week or two, you have an opportunity to create something that will ultimately determine just how successful your small to medium size business will be in 2023. If you use this time wisely, you’ll...
Super Bowl 2022 Data: Fewer Viewers, More Ad Revenue.

Super Bowl 2022 Data: Fewer Viewers, More Ad Revenue.

  After 21 weeks of play (18 weeks of the regular season and 3 weeks of playoff games), the Super Bowl 56 contenders have been decided, with the Los Angeles Rams and Cincinnati Bengals meeting at the SoFi Stadium in Inglewood, CA. And, while the stadium is...
As CTV viewership surges, YouTube is people’s Main Stream

As CTV viewership surges, YouTube is people’s Main Stream

The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and be entertained, but to feel connected and fulfill their needs. Whether it’s leaning back with a good movie,...
Is Advertising an Expense or an Investment?

Is Advertising an Expense or an Investment?

  What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...