Our Blog

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

Yankees Back on Comcast for 2017 Season.

Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year.  Comcast inked a deal with 21st Century Fox that will bring the YES Network, local home […]

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Bob Abbate

ADWEEK: $1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It’s said to be the most by any network for any media event in U.S. history. [more]

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Bob Abbate

So What's YOUR Story?

Inside every good product or service, there’s a story waiting to be told. It takes vision and creativity to uncover that story, to tell that story. Don Draper’s pitch for the Kodak Carousel is a great example. His pitch was compelling and overflowing with emotion. Suddenly, the client wasn’t looking at their new slide projector […]

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Bob Abbate

The Top TV and Social Media of 2015

From sports to zombies to Republicans, we had lots to watch and tweet about in 2015. Football dominated viewing this year, claiming 8 of the top 10 rated telecasts. Super Bowl XLIX (NBC) attracted 115,204,000 viewers as the Patriots captured yet another NFL title. Time shifting continues to be one of the viewing methods employed by […]

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Bob Abbate

Cars as Stars, in Music and Hollywood.

Car sales are booming. November sales data is in, and it was a great month. 1.32 million vehicles were sold in November, that’s the best since 2001. Among the winners are Nissan (+3.8%), Fiat Chrysler with their best November in 15 years (+3%). GM is experiencing strong demand for their small crossover SUVS. And then […]

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Bob Abbate

Microsoft Makes Peace With Apple in a Holiday Stunt That's Surprisingly Sweet

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Bob Abbate

Will Cord Cutting Doom TV as We Know It?

The short answer… not any time soon. But… 2.5 percent of TV households dropped their cable service in 2015. That number was 2.3 percent in 2005 and 1.5 percent in 2010. But TV is still where the mass market is, especially if you want to reach consumers watching ad-supported programming like sports, news and first-run […]

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Bob Abbate

Advertising Media Winners and Losers for Q2

The one-line summary… WINNERS: radio, digital and outdoor. LOSERS: magazines, TV and newspapers. A report issued by Kantar Media shows that although Q2 media spending on platforms they track contracted by 3.9% overall, ad spending on radio and search grew. Spending on digital platforms increased by 2.4%, while ad spending on radio increased by 5% […]

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Bob Abbate

Cable vs. Broadcast TV Advertising

Targetability vs. lower cost per person reached? Frequency? Reach? Geography? These are just some of the factors we analyze when making media decisions for our clients. The planning process is perhaps the most critical step in the ultimate success of an ongoing media campaign. A misstep or omission here will negatively impact the return a business […]

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Bob Abbate

Live + Local = Good For Business, Good For The Community.

I’m a radio guy. It’s in my blood. When I was a teenager, I begged for a spot as an intern at WLIR on Long Island. They finally caved in and let me into the studio. ‘LIR was what was called a “progressive rock” station, and it had all the trappings of what you would […]

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Bob Abbate

Sunday’s Super Bowl Has Broken U.S. Television Viewing Records.

If you’ve been wondering why commercials in the Super Bowl command a $4.5 million rate, here’s your answer. A record high audience tuned in yesterday to watch The New England Patriots defeat the Seattle Seahawks. We’re estimating that about 110 million people tuned in. The Super Bowl is a perfect storm for advertisers. Super Bowl Sunday […]

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Bob Abbate

This Super Bowl Ad Will Silence Your Party.

This ad is  guaranteed make even the most raucous Super Bowl party become as silent as a funeral. The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and production costs for the ad from Grey New York after […]

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Bob Abbate

When You Don't Have Anything To Say, Say It Stylishly

Say you’re a large, multinational corporation. Or a giant petroleum company. Or maybe a pharmaceutical conglomerate. And you need a feel-good branding message. Well, here you go. Just slap your logo on the end of this and you’re all set!  

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Courtney Parent

Live Broadcasting? There’s an App for That!

Video: something that has always been and will always be a passion of mine. It never mattered to me whether I was in front of the camera making a fool of myself in one of my mother’s home videos, behind-the-camera trying to capture that great “Hollywood” shot, or on my laptop editing together an Emmy […]

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Courtney Parent

Fighting to Let Drones Take Flight

Wouldn’t it be amazing to be able to order something online and instead of waiting days, and often having it get lost in translation or the delivery delayed, having it dropped on your doorstep in just 30 minutes? When I first heard about Amazon’s plans to offer these 30 minute deliveries via drone-like “octocopters,” I […]

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Bob Abbate

Reaching Out From Beyond The Grave.

I’m not a big fan of celebrity endorsements in advertising. Especially when the endorser is a musical or cultural icon. But I’m kind of intrigued by the latest endorsement. This one is from beyond the grave. Ol’ Blue Eyes had a love affair with Jack Daniel’s Tennessee Whiskey. I have a great photo of Frank […]

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Bob Abbate

The Beatles Phenomenon, 50 Years Ago Tonight.

At 8 p.m. on Feb. 9, 1963, an unheard-of 60% of American TVs were tuned to CBS. I was one of them. It was one of those moments in my life that I can recall just like I’m watching a video of it. My family and I were visiting my aunt, uncle and cousins in Middle […]

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Bob Abbate

No One Clicks on a TV Ad

I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as  3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable that someone on the client’s team will question […]

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Bob Abbate

Another Nail in the Coffin of Cable TV

Ever wonder why so many people are buying devices like the AppleTV and Roku, and are big users of Hulu and Netflix?           Could it be because they’re tired of being overcharged for cable TV service? Cable operators and broadcasters are so busy fighting with each other that they don’t realize […]

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Bob Abbate

Cord Cutters Going Mobile

Is it me, or are there more and more people cutting the cord? Cord cutters are people who are abandoning traditional cable TV services. And who can blame them? My AT&T Uverse service bundle is around $200 a month. I get home phone (who needs it), high speed internet (I need it) and a good […]

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Bob Abbate

Report: Local Auto Dealers To Spend More on Online Media Than on All Other Media Combined.

Did you see the Borrell Associates report? Borrell’s Automotive Advertising Outlook Report claims that dealers are forecasted to spend $32.8 billion on advertising this year. That represents a 2% increase over last year. That’s no surprise, auto sales are up nearly 9% over last year. But this is a surprise. The report says “For the […]

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Bob Abbate

Are You A Quack Addict?

11.8 million quack-heads tuned in to watch the season 4 premier of Duck Dynasty last night. This quacks me up! OK, no more quack comments, I promise. But this really blows me away. Last night’s showing of this hugely popular series gave A&E its biggest audience ever. EVER! This tribe of millionaire fowl hunters is […]

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Bob Abbate

Nielsen: TV Continues to Post Above-Average Growth

We usually report on local and regional trends here at bobabbatemarketing.com, but this global media research confirms what we see happening here in the local media marketplace. When compared with radio, outdoor, newspapers, magazines, cinema, and internet display advertising, Nielsen reveals that TV captured 59% of spending globally in Q1. Locally, we have noted a […]

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Bob Abbate

Gallup: TV Still Main News Source

More than half (55%) of American adults still say they turn to TV for news about current events, with Fox News Channel as the leading source, according to a new poll by Gallup. Of those 55%, 26% simply said television or TV news while 8% said Fox News, 7% identified CNN and 4% cited local […]

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Bob Abbate

Nik Wallenda Scores on Discovery

Live coverage on Discovery Channel of tightrope walker Nik Wallenda crossing the Grand Canyon, “Skywire Live With Nik Wallenda,” reached a considerable 10.68 million viewers on Sunday from 9:10-10:20 p.m., generating 1.3 million tweets to become the No. 1 most social show across all of broadcast and cable historically. The actual segment featuring Wallenda over […]

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Bob Abbate

Apple's Newest TV Commercial... Adrift at Sea?

I’m an Apple guy. The day after the awesome 1984 TV spot aired, I was at the computer store (there were no Apple stores) ordering my first Macintosh. I was hooked. I saw that the Macintosh was more than a computer. It was, and is, a tool that empowers me to be creative. It allows […]

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Bob Abbate

"Dumb Ways To Die" Lives

I’m not big on advertising awards shows and competitions. So many of the ads that are entered seem to have been created purely to win awards. The ads we create are created to get results. Our budgets have no room for fluff. But this ad, this ad is different. It’s utterly simple, assumedly effective, and […]

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Bob Abbate

Is Mountain Dew's "Goat" Ad Racist?

Pepsi’s newest Mountain Dew “Goat” ad has been targeted as being “the most racist ad ever” by some critics. Do you think it is racist, or is this an overreaction?

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Bob Abbate

New iPhone TV Spot - Well Done!

Apple’s advertising has always inspired me. From “1984“, the spot that introduced the Macintosh, to “Think Different“, Apple has always entertained and informed, and broke new ground. It seems that since the passing of Steve Jobs, Apple’s creativity has been on a sort of vacation. Until now. “Photos Every Day” is artistic and emotional advertising. […]

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Bob Abbate

Keep Oakland Clean

The city of Oakland, California is coming back, however the city suffers from a nasty litter problem. To further Keep Oakland Beautiful’s mission of creating and sustaining a beautiful, clean, green and litter-free city, the campaign shows just how bad litter can be. Kudos to Campbell Ewald (CE), the creative agency behind a new campaign for […]

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