Our Blog

This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
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ABC's politically charged Oscars broadcast ratings lowest in nine years

ABC drew its lowest Oscar viewership in nine years. The Oscars award ceremony pulled in an average 32.9 million total viewers, according to Nielsen data, which was down compared with last year’s 34.4 million viewers. Though the broadcast has been slipping in recent years it still managed to beat out the Golden Globes by 12.9 […]

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Bob Abbate

Retail Sales to Grow by 3.7-4.2% This Year

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales.  Both figures are up from similar forecasts issued last year, which called for 3.1% retail sales growth and non-store sales […]

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Bob Abbate

Yankees Back on Comcast for 2017 Season.

Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year.  Comcast inked a deal with 21st Century Fox that will bring the YES Network, local home […]

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Bob Abbate

ADWEEK: $1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It’s said to be the most by any network for any media event in U.S. history. [more]

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Bob Abbate

Facebook to Show Ads to Non Users

The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt out, as can Facebook users who don’t want to […]

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17 Reasons Why People Listen to AM/FM Radio.

Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey. The study, which is based on a survey of 39,503 listeners in the US and Canada (almost […]

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Adweek's Super Bowl Ad Tracker: Everything We Know About 2016's Commercials

What do you get for $5 million + a spot? Nothing less than a huge audience of wing-eating viewers who tune in to watch the commercials as much as the game. Here’s Adweek’s SuperBowl 2106 Ad Tracker. Some winners, some meh, but all are worth watching. Let us know what you think. Which spots score, and […]

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Bob Abbate

Microsoft Makes Peace With Apple in a Holiday Stunt That's Surprisingly Sweet

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The Facebook Sessions: Advertising Week 2015

Here are some of the highlights from the Facebook sessions at the just wrapped Advertising Week 2015 in NYC. Some real gems here. Enjoy.

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Bob Abbate

Using Foursquare Data To Predict Sales, Store Traffic, Revenues, Even iPhone 6s Sales.

Big brother is watching us. Who we are, where we go, and who we’re with. Who is big brother? In this case, he’s the datahound at Foursquare. Foursquare has amassed what is reportedly the world’s largest database of where we go. And the more we move around, the more Foursquare can extrapolate characteristics about us, […]

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Bob Abbate

Google Partners Digital Marketing Presentation

Recently, Bob Abbate Marketing and Google presented a special free Google Partners seminar on online marketing in our office here in Bridgeport. For those local business folks that attended, it was a great opportunity to learn from experts from Google and Bob Abbate Marketing. The presentation was followed by some good Q&A and conversation. Our speakers for this event offered the latest […]

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Bob Abbate

Required Reading: KPCB Internet Trends Report

It’s 197 pages of research, and it’s a must-read for anyone in business today. Heck, I think it’s interesting reading for anyone that uses the Internet for anything! The KPCB 2015 Internet Trends Report is full of drama and surprises. In 1995, 0.6% of the world’s population had access to the Internet. By 2014 that number grew to […]

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Bob Abbate

This Super Bowl Ad Will Silence Your Party.

This ad is  guaranteed make even the most raucous Super Bowl party become as silent as a funeral. The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and production costs for the ad from Grey New York after […]

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Bob Abbate

Five Single-Word Copy Tweaks That Boost ROI

Recently, I was comparing the results of email offers written with a “my” voice vs. others written with a “you” voice. I noticed a trend that indicated a better response from the “my” campaigns. This morning I came across this interesting piece in my inbox, and it seems to support those results. Small changes in […]

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Bob Abbate

We're Hiring! Social Media, Wordpress, Content Creation.

Bob Abbate Marketing is looking for our next Digital Project Manager. Are you a social media, WordPress, digital pro? ht.ly/rNWbe

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Bob Abbate

Oh, Christmas Tree

The BAM Christmas Tree went up today. The Bammers donned ye now their gay apparel, and decked the halls. The stockings were hung by the chimney with care. Fa-la-la-la la, la-la-la la.

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Bob Abbate

Opportunities

Bob Abbate Marketing is creating opportunities and jobs. We’re a talented, hard working group of creative advertising, branding, and media pros. We have current and future positions available. We’re seeking additional advertising/marketing team members with any or all of these skills: SEO/SEM, social media, WordPress, Creative Suite, project management, media, creativity, enthusiasm! Weak candidates need […]

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There are seven days in the week and Someday isn't one of them.

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“If you want creative workers, give them enough time to play.” — John Cleese

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Ann Rubino-Salta

Passion Makes Success Possible

In a recent Facebook post, Bob said, and I quote, “I love this business!” Here’s the back story behind that post. We had just wrapped up an excellent client meeting. The client was all smiles. By following our marketing plan, his company has experienced significant results and is subsequently adding 5 new retail locations. This […]

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"If you want the best the world has to offer, offer the world your best."

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Bob Abbate

Fox Sports 1 Off To A Strong Start

Fox Sports 1 premiered to approximately 90 million subscriber homes when it launched this past Saturday. Their broadcast of UFC Fight Night: Shogun vs. Sonnen drew an average of 1.7 million viewers in primetime (8-11 p.m. ET), according to Nielsen Media Research Fast National data. “We must congratulate the UFC for putting together a terrific event for the […]

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Bob Abbate

Are You A Quack Addict?

11.8 million quack-heads tuned in to watch the season 4 premier of Duck Dynasty last night. This quacks me up! OK, no more quack comments, I promise. But this really blows me away. Last night’s showing of this hugely popular series gave A&E its biggest audience ever. EVER! This tribe of millionaire fowl hunters is […]

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"It's easier to go down a hill than up it, but the view is much better at the top."

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"Pleasure in the job puts perfection in the work."

“Pleasure in the job puts perfection in the work.” Aristotle

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"Never give up, for that is just the place and time that the tide will turn."

“Never give up, for that is just the place and time that the tide will turn.” Harriet Beecher Stowe

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"There is always room at the top".

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Bob Abbate

US Traditional Media Outook, 2013-2017

PwC has issued its annual “Entertainment & Media Outlook” report, which contains projections for online and offline media markets through 2017 across various components including advertising revenues and consumer spending. The outlook for traditional media markets is similar to previous forecasts in that TV and out-of-home advertising have the healthiest future, while radio continues to […]

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Bob Abbate

Kmart's Big Gas Viral

On the heels of their “Ship My Pants” TV commercial, KMart launched another wonderfully edgy spot last night. Using an equally slippery play on words, this spot promotes Kmart’s gas stations (I didn’t know they had gas stations).

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Bob Abbate

Digital Advertising Advice for Your Small Business

We recently made a media recommendation to one of clients for an initial run of commercials on Pandora. Pandora was projecting lots of impressions for us, all concentrated exclusively in the client’s marketing area, and at a reasonable CPM. The idea of seeing AND hearing our ad content simultaneously is appealing, and should help build […]

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“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’.”

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Bob Abbate

The 12 Best/Worst Local Business Taglines

I’ve seen some terrible taglines in my career (of course, none of them were mine). But some of these, well, they are bad! But… that guy Sofa King, he’s got what could be the best tagline EVER. What do you think? Take a look.

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Jeanne Rolston

Advertising Makes a Difference

Advertising can be funny, entertaining, annoying, and in some cases mindblowingly (word?) VITAL. Here is a brilliant use of technology aimed at helping children who need help. Watch this– and discuss!

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Bob Abbate

Are you Just Like Don Draper?

It happens all the time. Really. Whenever I’m out and about at a social event, dinner, fundraiser, etc. When the conversation turns to “So Bob, what do you do? “Oh, I’m in the advertising business. I run an ad agency.” Inevitably… the next words I here are “Oh, like Don Draper?” Apparently everyone is watching […]

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Get Down For Newtown Billboard

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InfoBridgeport Street Banner

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Bob Abbate

Reminder: Do Not Show a Man Having Sex With a Pig on Your Billboard

Of all the images to take from British TV series Black Mirror, the one that made a billboard for Australian TV network Studio was of a man doing the underpants Charleston with a pig. Cable provider Foxtel issued an apology in response to the immediate blowback, and it’s as spineless as the offending image was […]

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"In advertising, not to be different is virtual suicide."

“In advertising, not to be different is virtual suicide. Thornton Wilder

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"If you don't advertise, you fossilize."

“If you don’t advertise, you fossilize”

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Bob Abbate

Ancient Advertising Wisdom, Still True Today.

I’ve never seen a business fail due to “reaching the wrong people.” So why does every business owner instinctively believe that “reaching the right people” is the key to successful advertising? Who, exactly, do you not want to know about you? Who isn’t qualified to repeat the good things they’ve heard about you? And when is the best time […]

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Bob Abbate

ESPN, CBS, SEC to Form New Sports Net

April 16, 2013 • ESPN and the Southeastern Conference on Tuesday will formally announce the launch of a new sports network devoted to the 14 member schools. ESPN and CBS will hand over an estimated $205 million per year for the broadcast rights. In spite of what ESPN and CBS might think, playing football is […]

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Bob Abbate

Automakers Prep For Big Ad Spending

General Motors, Volkswagen and Hyundai are preparing to boost their ad outlays for 2013, Ad Age reports. Alan Batey of General Motors believes there is a pent-up consumer desire for new cars and trucks that they couldn’t or didn’t buy during the recession. He adds that the financial environment to buy a car right now is “really […]

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Bob Abbate

Social Sharing Icons Boost Email CTRs

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%), according to a new study from GetReponse. That represents an even bigger boost than the 115% jump noted in the researchers’ study last year. More here: http://www.marketingcharts.com/wp/interactive/emails-that-include-social-sharing-icons-get-big-ctr-boost-28215/

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Bob Abbate

Reaching "Second Screeners"

According to eMarketer, among those with a smartphone, TV and computer, 60% are multitasking while watching TV. The implications and opportunities for advertisers are huge. Accorting to the research, the more screens you have, the more likely it is that you will engage in multitasking. We’re talking beyond the second screen. With the proliferation of […]

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