The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt out, as can Facebook users who don’t want to see ads outside of Facebook.
Why This Matters: The move will enable Facebook to better compete with Google in the area of ad targeting by expanding its range. Facebook, which generated over $17 billion in ad revenue in 2015, believes it can increase that total even more by expanding where it sells ads.
(source: Media Buyer and Planner Today)