How America Listens To Radio
Our friends at Nielsen today released a new report on radio listening habits and usage titled “THE 2015 STATE OF THE MEDIA: AUDIO TODAY REPORT. HOW AMERICA LISTENS”. Subtitiled “Always On, Always Local”, it reports that more than 91% of Americans (12+) are tuning in each week. Nielsen claims that more Millennials use radio each week than any other generation. Other conclusions:
- More than 91% of everyone in the United States age 12 or older listens to radio each week; that accounts for 243 million Americans.
- The power of the medium extends across all major demographics and ethnicities: more Millennials use radio each week than any other generation, and penetration among both African Americans and Hispanics exceeds 90%.
- For advertisers, radio delivers a highly qualified mass audience in real-time, across markets large and small, who are reached outside the home when they’re ready to buy. The vast majority of radio listeners are in the workforce: more than three quarters of the national adult audience works full or part time during the week.
- Country was the number one format in America once again in 2014, setting record numbers for audience share for the second year in a row. News/Talk was second followed by Pop Contemporary Hit Radio (CHR), Adult Contemporary (AC) and Classic Rock to round out the top five most listened-to formats
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