Apple’s advertising has always inspired me. From “1984“, the spot that introduced the Macintosh, to “Think Different“, Apple has always entertained and informed, and broke new ground. It seems that since the passing of Steve Jobs, Apple’s creativity has been on a sort of vacation. Until now.
“Photos Every Day” is artistic and emotional advertising. The commercial shows everyday people in everyday situations, doing what we all do, taking pictures of our family, our homes, our kids, our environment, and our food, all to illustrate that “Every day, more photos are taken with the iPhone than any other camera”.
Take a look… and enjoy.