Are You Ready For Some Super Bowl Ads?

Are You Ready For Some Super Bowl Ads?

Welcome sports fans! Like most of us, and especially those of us in the ad biz, I watch the Super Bowl to see the commercials as well as the game. What will Budweiser present this year? Another Clydesdale spot? How many advertisiers will incorporate a social media...
The 2018 Pantone Color of the Year… Why Should You Care?

The 2018 Pantone Color of the Year… Why Should You Care?

This year it’s Pantone 18-3838, also known as Ultra Violet.    Heres why it matters: Colors can be synonymous for the brands they represent, like Tiffany Blue, or Coca-Cola Red. This is important because having a color palette a company can identify with helps create...
3 Must-Follow Ad Strategies to Drive Retail Sales

3 Must-Follow Ad Strategies to Drive Retail Sales

Early in my career, a powerful and successful New York City retailer said to me “Bob… retail ain’t for wimps.” He was my Yoda, and I was a young Jedi, and he taught me how to “use the force.” My decade as a retailer in the consumer electronics and appliance...
How Facebook Marketing Influences THIS Consumer.

How Facebook Marketing Influences THIS Consumer.

I recently read a post on Hubspot titled “9 Proven Tactics of a Successful Local Facebook Marketing Strategy.” The post outlines some Facebook marketing strategies that local businesses can use to drive traffic. After reading this post,  I stopped and...
5 Things You Can Do To Your Website TODAY To Increase Sales

5 Things You Can Do To Your Website TODAY To Increase Sales

1. Make sure your web site is fast These days, nothing is worse than waiting for a site to load like you’re on a dial up modem. Especially when you’re waiting to buy something, speed is mission critical. The information age has produced a whole generation of...
It’s Officially Bob Abbate Marketing Day in Bridgeport!

It’s Officially Bob Abbate Marketing Day in Bridgeport!

Whereas, today, the 15th of November A.D. 2017, we’ve got so much to be thankful for here at BAM. Whereas, BAM has assembled what is, without a doubt, THE most talented, knowledgeable and dedicated team of advertising and marketing professionals. Whereas, BAM is...
Art for a Safer World

Art for a Safer World

For people who think that art is a superfluous luxury, check out these ingenious 3D illustrations, designed to slow down traffic and keep pedestrians and drivers safe. In this story from Artnet News, artists around the world have created arresting images to help...
Retail Sales to Grow by 3.7-4.2% This Year

Retail Sales to Grow by 3.7-4.2% This Year

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales.  Both figures are up from similar...