Why Our Agency Runs on Macs. And Always Will.

Why Our Agency Runs on Macs. And Always Will.

Like every business in today’s digital marketplace, Bob Abbate Marketing relies on computers to get the job done. Perhaps more than others. Our Macs are more than productivity tools. They are creative tools. Virtually every strategy, idea, schedule, TV spot,...
Facebook to Show Ads to Non Users

Facebook to Show Ads to Non Users

The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt...
17 Reasons Why People Listen to AM/FM Radio.

17 Reasons Why People Listen to AM/FM Radio.

Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey. The study, which is based on a survey...
How Do “Overlooked” Gen Xers Feel About Advertising?

How Do “Overlooked” Gen Xers Feel About Advertising?

Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves...

So What’s YOUR Story?

Inside every good product or service, there’s a story waiting to be told. It takes vision and creativity to uncover that story, to tell that story. Don Draper’s pitch for the Kodak Carousel is a great example. His pitch was compelling and overflowing with...
Job Opportunity with Bob Abbate Marketing

Job Opportunity with Bob Abbate Marketing

Bob Abbate Marketing (BAM) is a full-service strategic communications, advertising and media agency. We serve a wide range of clients from many industries from our cool offices in Bridgeport, Connecticut. We are looking for our next marketing rock star to join our...
Billboard HITS and MISSES

Billboard HITS and MISSES

I have the honor to serve on the Marketing Committee of the Bridgeport Regional Business Council. During a recent committee meeting, one of my colleagues suggested that we should consider running a billboard campaign to encourage Bridgeport area businesses to join the...
Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

Majority of Facebook’s Monthly Active Users Are Now Mobile-Only

Mobile isn’t only accounting for a larger share of Facebook’s advertising revenue (now at around 80%), it’s also increasingly becoming the only way in which its users access the platform. Indeed, of Facebook’s almost 1.6 billion monthly active users (MAUs) in Q4 2015,...