Retail Sales to Grow by 3.7-4.2% This Year

Retail Sales to Grow by 3.7-4.2% This Year

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales.  Both figures are up from similar...
The Importance of Local Authenticity

The Importance of Local Authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. If you’re a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If...
Yankees Back on Comcast for 2017 Season.

Yankees Back on Comcast for 2017 Season.

Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year.  Comcast inked a deal with 21st...
Facebook Grows As Dominant Content Sharing Destination

Facebook Grows As Dominant Content Sharing Destination

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016,...

BAM’S 19th Bammiversary.

We are Bamily. Jeanne, Julie, Christina, Ann and me. You’re like family to me. And Andy, Dave, Marty, Mario and Diane, your support is always appreciated. And our partners… Carl, Mike, Dick, Ramon, Jorge, Jim and so many more. And our media partners, TV,...
Why Our Agency Runs on Macs. And Always Will.

Why Our Agency Runs on Macs. And Always Will.

Like every business in today’s digital marketplace, Bob Abbate Marketing relies on computers to get the job done. Perhaps more than others. Our Macs are more than productivity tools. They are creative tools. Virtually every strategy, idea, schedule, TV spot,...