How Facebook Marketing Influences THIS Consumer.

How Facebook Marketing Influences THIS Consumer.

I recently read a post on Hubspot titled “9 Proven Tactics of a Successful Local Facebook Marketing Strategy.” The post outlines some Facebook marketing strategies that local businesses can use to drive traffic. After reading this post,  I stopped and...
5 Things You Can Do To Your Website TODAY To Increase Sales

5 Things You Can Do To Your Website TODAY To Increase Sales

1. Make sure your web site is fast These days, nothing is worse than waiting for a site to load like you’re on a dial up modem. Especially when you’re waiting to buy something, speed is mission critical. The information age has produced a whole generation of...
It’s Officially Bob Abbate Marketing Day in Bridgeport!

It’s Officially Bob Abbate Marketing Day in Bridgeport!

Whereas, today, the 15th of November A.D. 2017, we’ve got so much to be thankful for here at BAM. Whereas, BAM has assembled what is, without a doubt, THE most talented, knowledgeable and dedicated team of advertising and marketing professionals. Whereas, BAM is...
Art for a Safer World

Art for a Safer World

For people who think that art is a superfluous luxury, check out these ingenious 3D illustrations, designed to slow down traffic and keep pedestrians and drivers safe. In this story from Artnet News, artists around the world have created arresting images to help...
Retail Sales to Grow by 3.7-4.2% This Year

Retail Sales to Grow by 3.7-4.2% This Year

Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales.  Both figures are up from similar...
The Importance of Local Authenticity

The Importance of Local Authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. If you’re a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If...
Yankees Back on Comcast for 2017 Season.

Yankees Back on Comcast for 2017 Season.

Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year.  Comcast inked a deal with 21st...
Facebook Grows As Dominant Content Sharing Destination

Facebook Grows As Dominant Content Sharing Destination

An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016,...