OUR THOUGHTS

Nielsen: TV Continues to Post Above-Average Growth

Nielsen-Global-Ad-Spend-Growth-by-Medium-Q1-July2013We usually report on local and regional trends here at bobabbatemarketing.com, but this global media research confirms what we see happening here in the local media marketplace. When compared with radio, outdoor, newspapers, magazines, cinema, and internet display advertising, Nielsen reveals that TV captured 59% of spending globally in Q1. Locally, we have noted a decline in ad spending in newspapers, while radio has remained strong but flat. TV (including cable) shows signs of strength, even growth. We are experiencing double digit increases in digital spending (SEM, PPC, internet display). And, for those clients for whom we have laid in Q4 media plans, TV, digital and radio are garnering the bulk of the media investments. See the details on the Nielsen Global AdView Pulse report here.


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