CCM+E-American-Attitudes-to-Radio-May2013
No one has ever accused Bob Abbate Marketing of being anti-radio. A couple of us spent many years toiling at the foot of radio broadcast towers, including yours truly. So it always struck a nerve wit us when we hear anyone say “Radio? No one listens to radio anymore”. Here’s some research that shows that 7 in 10 Americans say that radio is part of their daily routine. How much of a part? According to the report, 8 in 10 say that the first thing they do when they get in the car is turn on the radio.

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