Search Engine Optimization and Search Engine Marketing

While it seems like the rest of the world is shifting the majority of their media spend to social networks, BAM knows that diversifying your media mix is key to achieving success. The mix makes the difference. BAM’s digital media planners and search experts are certified Google Partners. We have the experience, creativity and drive to help you reach and exceed your goals. We believe in boldly building better brands through a combination of media targeting designed to keep your sales funnel full. Here is where the rubber meets the road. BAM’s team of experienced media, SEO and SEM professionals will help you get your brand to where it needs to be.

Today good SEO and SEM isn’t an option, it is a necessity for your organization. More and more businesses are started each and every day. What were once niche products or services are now overcrowded marketplaces where consumers have more and more options. The Internet has revolutionized the way societies conduct business. Whenever a new idea comes around, there are instantly hundreds of companies trying to capitalize on it. Search brings order to that chaotic world. Search is how businesses set themselves apart, how they become market leaders even though there are a plethora of competitors.

Great companies fail every day simply because no one knew about them. Lower-quality companies join the ranks of the Fortune 500 because they know how to market. Don’t make the same mistake as the former and don’t get beaten by the latter. Let BAM build a professional search engine optimization and search engine marketing campaign to solve your specific marketing problems.

Your customers are looking and we’ll help you find them easily. Not every customer will be introduced to your brand on social media or by word of mouth, but search engine marketing, and paid search can help you get to them. A well rounded search campaign for both paid and organic acquisition is paramount to reaching your customers at the right time. BAM will craft a thoughtful search strategy by optimizing paid and organic search keywords to reach customers based on their intent and drive them to your site with strategically targeted creative ad copy.

Based off your company budgets and business goals, BAM will run advertisements on Google Adwords, Bing, Yahoo and shopping and Display Networks (among other search engines and platforms – just ask us). We use predetermined KPIs and the overall growth of the business to measure our effectiveness and adjust your search engine marketing campaigns accordingly.

Of course it’s not all numbers and math. Sheer creativity in sales development helps your business grow and your customers find what they are looking for, even if they didn’t know it already. Intent-based search engine campaigns help your customers find you and retargeting helps you stay top of mind. As a Google Partner, BAM does it all, and we do it well.

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