This month DEX Media surveyed small businesses, asking them 7 basic questions about their advertising/marketing strategy right now and for the next 12 months. These are all local businesses across the U.S., and we found the results interesting, so we wanted to share the details.
What strikes me is how different these results are from what we see here in the local markets we serve. For example, we haven’t seen print ad spends like this in many years.
What’s even stranger is that even though the small businesses surveyed say they get almost no results from print advertising, they have kept doing it. That’s the definition of insanity! For what it’s worth, it seems like they’re ready to jump off the print advertising treadmill and re-invest those funds into digital marketing.
Are you a small business operator? If you are, how do these results compare with what you’re experiencing?