BAM’S 19th Bammiversary.
We are Bamily. Jeanne, Julie, Christina, Ann and me. You're like family to me. And Andy, Dave, Marty, Mario and Diane, your support is always appreciated. And our partners... Carl, Mike, Dick, Ramon, Jorge, Jim and so many more. And our media partners, TV, cable,...
Why Our Agency Runs on Macs. And Always Will.
Like every business in today's digital marketplace, Bob Abbate Marketing relies on computers to get the job done. Perhaps more than others. Our Macs are more than productivity tools. They are creative tools. Virtually every strategy, idea, schedule, TV spot, radio...
ADWEEK: $1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever
One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It's said to be the most by any network for any media event in U.S. history....
How Consumers Rely on Mobile to Meet Their Needs
Every day, people rely on mobile devices to manage their lives. Is your brand with them during those micro-moments, when they are making purchasing decisions?
Facebook to Show Ads to Non Users
The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt...
17 Reasons Why People Listen to AM/FM Radio.
(NOTE: this content has proved to be very popular since we posted in back in 2016 that we have now published an updated version of it here.) Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the...
How Do “Overlooked” Gen Xers Feel About Advertising?
Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves...
So What’s YOUR Story?
Inside every good product or service, there's a story waiting to be told. It takes vision and creativity to uncover that story, to tell that story. Don Draper's pitch for the Kodak Carousel is a great example. His pitch was compelling and overflowing with emotion....
Billboard HITS and MISSES
I have the honor to serve on the Marketing Committee of the Bridgeport Regional Business Council. During a recent committee meeting, one of my colleagues suggested that we should consider running a billboard campaign to encourage Bridgeport area businesses to join the...
Do You Hear that Train a’Comin?
Blockbuster Video had 9,000 stores and 60,000 employees and $5.9 billion in revenues at their peak in 2004. Then the installation of cable modems made streaming video possible. Blockbuster filed for bankruptcy protection on September 23, 2010.* Technology is a freight...
Will Cord Cutting Doom TV as We Know It?
The short answer... not any time soon. But... 2.5 percent of TV households dropped their cable service in 2015. That number was 2.3 percent in 2005 and 1.5 percent in 2010. But TV is still where the mass market is, especially if you want to reach consumers watching...
Cable vs. Broadcast TV Advertising
Targetability vs. lower cost per person reached? Frequency? Reach? Geography? These are just some of the factors we analyze when making media decisions for our clients. The planning process is perhaps the most critical step in the ultimate success of an ongoing media...
Google Partners Digital Marketing Presentation
Recently, Bob Abbate Marketing and Google presented a special free Google Partners seminar on online marketing in our office here in Bridgeport. For those local business folks that attended, it was a great opportunity to learn from experts from Google and Bob Abbate...
Digital Advertisers Focus on Branding in 2015
Conventional wisdom says that businesses use digital advertising to move products and sell services. But as the marketing/advertising norms continue to morph, we see that changing. It's not that we're no longer using digital ads to move product any longer, it's...
Required Reading: KPCB Internet Trends Report
It's 197 pages of research, and it's a must-read for anyone in business today. Heck, I think it's interesting reading for anyone that uses the Internet for anything! The KPCB 2015 Internet Trends Report is full of drama and surprises. In 1995, 0.6% of the world's...
Using Copyrighted Music in Commercials: The Facts.
Every once in a while, a client asks us to use a popular, current or classic song as a music bed in a TV or radio commercial we're producing for them. Our answer is always NO. Not because we're difficult, but because we know copyright law. The use of copyrighted music...
Live + Local = Good For Business, Good For The Community.
I'm a radio guy. It's in my blood. When I was a teenager, I begged for a spot as an intern at WLIR on Long Island. They finally caved in and let me into the studio. 'LIR was what was called a "progressive rock" station, and it had all the trappings of what you would...
Online Radio’s Reach Continues to Grow
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents...
How America Listens To Radio
Our friends at Nielsen today released a new report on radio listening habits and usage titled "THE 2015 STATE OF THE MEDIA: AUDIO TODAY REPORT. HOW AMERICA LISTENS". Subtitiled "Always On, Always Local", it reports that more than 91% of Americans (12+) are tuning in...
Celebrating Radio – Why We Love It
World Radio Day….who knew? Well, apparently this day, which just happened last week, has been celebrated since 2012! It took a few years, but it may just be catching on, at least by us. In light of radio being an important part of our clients’ marketing strategies and...
VIDEO: Increase Your Market Awareness Using Google’s Digital Tools
Last week, Bob Abbate Marketing hosted a Google livestream that uncovered valuable info on how increasing market awareness online using Google’s products and tools, your website, online advertising, and analytics can result in more leads and sales for local...
Livestream Google Event In Bridgeport
BAM will be hosting a special Google Partners Connect event TOMORROW (February 10th) at 12:00 noon at our offices in downtown Bridgeport. This is a great opportunity for small/medium business owners and managers to hear about what's new from the experts at Google. Two...
Sunday’s Super Bowl Has Broken U.S. Television Viewing Records.
If you've been wondering why commercials in the Super Bowl command a $4.5 million rate, here's your answer. A record high audience tuned in yesterday to watch The New England Patriots defeat the Seattle Seahawks. We're estimating that about 110 million people tuned...
This Super Bowl Ad Will Silence Your Party.
This ad is guaranteed make even the most raucous Super Bowl party become as silent as a funeral. http://youtu.be/rTJT3fVv1vU The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and...
12% of Music Dollars Now Spent on Satellite Radio, Streaming Subscriptions.
For me, silence is deafening. I simply cannot work or concentrate if I don't have music playing. My personal library of over 5,000 tracks is in the cloud, available to me wherever I roam. On top of that, I divide my listening time between my Sirius/XM subscription,...