BOLDLY BUILDING BETTER BRANDS

The right message • The right media • The right customer

BOLDLY BUILDING BETTER BRANDS

THE RIGHT MESSAGE • THE RIGHT MEDIA • THE RIGHT CUSTOMER

Marketing

Branding

Media

Creative

“Bob Abbate Marketing truly cares about our business and our success. I never feel like they’re trying to sell me something I don’t need or want. There is never pressure to do something for their benefit but more importantly ours.”

Paul Garavel, Garavel Chrysler Jeep Dodge RAM Subaru

“If you want an agency that always has your best interest in mind and not their own, you need to hire Bob Abbate Marketing. They’re like an extension of our team, not just another vendor.”

Peter Bloom, Stevens Automotive Group

“If you want to work with a personal and professional agency that is 100% dedicated to helping you grow your business, you’ve found the right agency.”

Tony Aitoro, Aitoro Appliance

“Bob Abbate and the BAM team are SO creative. They do an outstanding job for us, taking care of things we never even gave a thought to, freeing us up to do what we do best. Do yourself a favor and hire Bob Abbate Marketing. You won’t regret it!”

T.J. Hunt, The Creative Bath and Danbury Plumbing Supply

Brands that have put their trust in us

The Team

Jeanne Rolston

Jeanne Rolston

Senior Art Director

Brian Blair

Brian Blair

Digital Services Specialist

Christina Provenzano

Christina Provenzano

Accounting

Bob Abbate

Bob Abbate

President / Creative Director

Michelle Margo

Michelle Margo

Director of Community Relations

Ann Herrera

Ann Herrera

General Manager

Big Brands Spending Big Bucks on TV

Ever wonder what the "big guys" are spending on the TV ads you know and love (or hate)? How much money is Geico putting behind that gecko? What's Liberty Mutual investing in their TV ads that feature LiMu Emu and Doug? Here's the spending of the Top 5. It's mind...

2 Minutes to Better Advertising, Episode 2: “OTT Streaming TV Advertising”

Welcome to this week’s video episode of 2 Minutes To Better Advertising! This week we’re talking about OTT advertising. OTT, (or “over the top”) is a highly targeted and efficient variant of streaming TV advertising, usually accessed on devices like Apple TV, Roku,...

2 Minutes to Better Advertising, Episode 1: “All About Audio”

https://www.youtube.com/watch?v=dKbx0nFoia8&t=6s   Welcome to the premier video episode of 2 Minutes To Better Advertising! Every week we’ll bring you a few quick and useful nuggets of information on how you can do a smarter job advertising your brand or...

Bob Abbate Marketing Partners with Make-A-Wish Connecticut

The Bob Abbate Marketing Team is honored to partner with Make-A-Wish Connecticut in support of their 2020 Summer of Hope Campaign. Make-A-Wish creates nearly 250 life-changing wishes each year for children in Connecticut with critical illnesses. Research shows that...

Glass Half Full Analysis of Consumer Sentiment in the Coronavirus Era

  I’ve been carefully reading about and digesting the recent economic news, paying particular attention to how the coronavirus is impacting consumer behavior. Last week the New York Times reported on retail sales for the month of March.They reported that ”total...

Marketing Your Business During a Global Crisis

As we’re all aware, the COVID-19 pandemic has caused a crisis of global proportions, disrupting large corporations and small businesses, closing schools and requiring people to practice social distancing and virtual communication. During these uncertain times, one of...

Streamers Are Reportedly Spending the Majority of Their Video Time with OTT

The number of US households that stream OTT has continued to rise over the past few years, with the percentage of adults that subscribe to a streaming video service now exceeding those who subscribe to pay-TV. Indeed, the share of adult TV content viewers who stream...