your story. our storytellers.

Bob Abbate Marketing (BAM) is the advertising agency for small businesses.

Car dealers. Retail. Gyms. Law firms. Theatres. Professional practices. Franchises. Community organizations. Nonprofits. What’s the common thread. They’re all SMBs. Smaller businesses aren’t just small big businesses. Our experienced team of out-of-the-box thinkers includes experts in digital marketing, media buying, creative storytelling, strategy and social media. We’re the agency for small businesses that think big.

YOUR STORY. OUR STORYTELLERS.

BAM is the advertising agency for small businesses.

Car dealers. Retail. Law firms. Gyms. Professional practices. Franchises. Nonprofits. Community organizations. What’s the common thread? They’re all SMBs. Smaller businesses aren’t just small big businesses. They are unique. And in many cases, they have compelling stories that are just waiting to be told. Our experienced team of out-of-the-box thinkers includes experts in digital marketing, media buying, creative storytelling, strategy and social media. We’re the agency for small businesses that want to think big.

Marketing

Branding

Media

Creative

“Bob Abbate Marketing truly cares about our business and our success. I never feel like they’re trying to sell me something I don’t need or want. There is never pressure to do something for their benefit but more importantly ours.”

Paul Garavel, Garavel Chrysler Jeep Dodge RAM Subaru

“If you want an agency that always has your best interest in mind and not their own, you need to hire Bob Abbate Marketing. They’re like an extension of our team, not just another vendor.”

Peter Bloom, Stevens Automotive Group

“If you want to work with a personal and professional agency that is 100% dedicated to helping you grow your business, you’ve found the right agency.”

Tony Aitoro, Aitoro Appliance

“Bob Abbate and the BAM team are SO creative. They do an outstanding job for us, taking care of things we never even gave a thought to, freeing us up to do what we do best. Do yourself a favor and hire Bob Abbate Marketing. You won’t regret it!”

T.J. Hunt, The Creative Bath and Danbury Plumbing Supply

Brands that have put their trust in us

The Team

Bob Abbate

Bob Abbate

President / Creative Director

Amber White

Amber White

Marketing Coordinator

Jeanne Rolston

Jeanne Rolston

Senior Art Director

11 Ways Auto Dealers Can Maximizing Advertising ROI

In the highly competitive automotive industry, maximizing the return on investment (ROI) from advertising is essential for success. For auto dealers, every dollar spent on marketing needs to translate into tangible results, such as increased leads, higher sales, and...

NADA Report Details Where 2023 Advertising Dollars Were Spent, Opportunity Exists For Auto Dealers To Increase Ad ROI With Better Ads.

In 2023, the auto industry's advertising efforts saw a notable resurgence from the pandemic, according to the National Association of Automotive Dealers (NADA). NADA's 2023 Full Year Report highlighted that the nation’s 16,835 franchised dealers collectively spent...

Broadcast and cable made up less than 50% of TV viewing for the first time in recorded history in July, after streaming hit an all-time high.

Nielsen's monthly platform rankings show broadcast and cable making up less than half of all TV use. PHOTO ILLUSTRATION: ADOBE; BEATA ZAWRZEL/NURPHOTO VIA GETTY IMAGES Broadcast and cable networks made up less than half of all TV use in July — the first time linear TV...

The State of Small Business Marketing in 2023: What Small Businesses Need from Agencies

In today's rapidly evolving digital landscape, small businesses face unique challenges when it comes to marketing their products and services effectively. As technology continues to advance, it's crucial for small business owners to stay up-to-date with the latest...

US Online and Traditional Media Advertising Outlook, 2022-2026

A note from Bob Abbate: this recent report is one of the most comprehensive reports on ad spending that I've seen.  A few brief observations... the gap between online advertising and TV advertising – the next-largest advertising market – continues to expand. Updated...

Navigating inflation in retail: Six actions for retailers

The TV series "The West Wing" was my favorite television series. Ever. The writing, the cast, and the production were all top notch. In Episode #32 Noël, Leo tells Josh the following story (Josh refers to it when talking to Leo in "Bartlet for America"): "This guy's...

3 in 4 Spurred to Spend More At Small Businesses by Promotions

  The #1 reason consumers shop at small businesses is the availability of promotions and discounts. Smart small businesses should combine value-oriented pricing with an expert staff and reliable after-the -sale support for results that add up to more than the sum...

Branding Your Family-Owned Small Business

To say that our world was turned upside down during Covid would be a gross understatement. The way we find and interact with customers changed. Unfortunately, many family owned and operated businesses are "stuck in the mud", still trying to grow the same old brand...

Big Brands Spending Big Bucks on TV

Ever wonder what the "big guys" are spending on the TV ads you know and love (or hate)? How much money is Geico putting behind that gecko? What's Liberty Mutual investing in their TV ads that feature LiMu Emu and Doug? Here's the spending of the Top 5. It's mind...

Bob Abbate Marketing Partners with Make-A-Wish Connecticut

The Bob Abbate Marketing Team is honored to partner with Make-A-Wish Connecticut in support of their 2020 Summer of Hope Campaign. Make-A-Wish creates nearly 250 life-changing wishes each year for children in Connecticut with critical illnesses. Research shows that...