Broadcast and cable made up less than 50% of TV viewing for the first time in recorded history in July, after streaming hit an all-time high.

Nielsen's monthly platform rankings show broadcast and cable making up less than half of all TV use. Streaming on TV THR PHOTO ILLUSTRATION: ADOBE; BEATA ZAWRZEL/NURPHOTO VIA GETTY IMAGES Broadcast and cable networks made up less than half of all TV use in July — the...

Planners are Winners

NOTE: Read this post to the end to discover how to get a free 30-minute marketing consultation with BAM. Planners are winners. If your company is heading into 2021 without a marketing plan, you're at a distinct disadvantage. A well-strategized plan defines your target...

Why Should We Hire An Advertising Agency?

This question gets bandied about quite often. Why should we hire a marketing firm? “We don’t need one, we have Mary. She can handle it.” “I like negotiating with all the media reps. I always get what I want.” “We can make our own commercials. It’s cheaper.” If you...

Bob Abbate Marketing as your Marketing Partner

Pivot…. I never thought I’d use that word so many times in a short period of time. When Covid-19 descended on us, pivot is what we had to do and had to do quickly. Back in March, at Covid’s outset, BAM worked with our clients to craft appropriate advertising that...

Understanding and Shaping Consumer Behavior in the Next Normal

  Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues...

Big Brands Spending Big Bucks on TV

Ever wonder what the "big guys" are spending on the TV ads you know and love (or hate)? How much money is Geico putting behind that gecko? What's Liberty Mutual investing in their TV ads that feature LiMu Emu and Doug? Here's the spending of the Top 5. It's mind...

‘Success Addicts’ Choose Being Special Over Being Happy

Certain songs have always struck me as being part of the soundtrack of my life. Years ago, around the time I was getting Bob Abbate Marketing off the ground, I decided that my personal soundtrack should have fewer songs like Huey Lewis and The News’ “Workin’ For A...

Glass Half Full Analysis of Consumer Sentiment in the Coronavirus Era

  I’ve been carefully reading about and digesting the recent economic news, paying particular attention to how the coronavirus is impacting consumer behavior. Last week the New York Times reported on retail sales for the month of March.They reported that ”total...

Marketing Your Business During a Global Crisis

As we’re all aware, the COVID-19 pandemic has caused a crisis of global proportions, disrupting large corporations and small businesses, closing schools and requiring people to practice social distancing and virtual communication. During these uncertain times, one of...

Where You Work Doesn’t Matter. Who You Work With Does.

I’ve always felt I do my best creative and strategic work when I’m in my office. So, after a week of working in solitary confinement at home, I decided to pull on some protective gloves and go to BAM. I got some work done, but I realized that the great creative and...
Broadcast and cable made up less than 50% of TV viewing for the first time in recorded history in July, after streaming hit an all-time high.

Broadcast and cable made up less than 50% of TV viewing for the first time in recorded history in July, after streaming hit an all-time high.

Nielsen's monthly platform rankings show broadcast and cable making up less than half of all TV use. Streaming on TV THR PHOTO ILLUSTRATION: ADOBE; BEATA ZAWRZEL/NURPHOTO VIA GETTY IMAGES Broadcast and cable networks made up less than half of all TV use in July — the...

Bittersweet Day

Bittersweet Day

September 11, 1997. September 11, 2001.  September 11, 1997. I woke up, dressed for work. Walked into a bedroom much like the one pictured above. Sat down at the desk, and started my first day of work at Bob Abbate Marketing. It was day one of what has now become...

Consumer Spending Climbs Back – But Very Unevenly

Consumer Spending Climbs Back – But Very Unevenly

Consumer spending has bounced back, but still not to year-ago levels and with wide variances by state and sector, according to new data from Commerce Signals, which tracks and analyzes credit and debit-card spending. For the four weeks ending July 25, overall card...