The Media Landscape Just Shifted. Here’s Where Your Advertising Budget Should Go in 2026/2027
The biggest story in advertising right now isn't about one platform or one trend. It's that the media landscape is fragmenting faster than ever, and the winners are the ones who stop chasing cheap reach and start building real strategy. Smart TV, streaming audio,...
In a Crowded Media Market, Being Seen is Only the Beginning.
Every advertising campaign wants attention. Very few earn it across enough places, often enough, and with enough consistency to become memorable. That is where reach matters. We recently completed a quick internal total of the number of ad impressions generated by a...
Bob Abbate Speaks at StartSmart Entrepreneurial Workshop & Business Expo
Last week, our very own Bob Abbate had the opportunity to speak at the StartSmart Entrepreneurial Workshop & Business Expo, an event dedicated to supporting and educating the next generation of business owners. We’re incredibly grateful to the Milford Regional...
Big Brands, Big Moments: How BAM Brings Stories to Life Through High-Impact Video Content
At Bob Abbate Marketing (BAM), we’ve always believed that powerful storytelling is what separates good marketing from unforgettable marketing. Recently, our team has had the opportunity to work on some truly exciting projects, partnering with nationally recognized...
Advertising on Kids Programming? It Could Be the Smartest Media Buy You Can Make.
Every so often, a client asks a fair question: “Why am I seeing my ads around content made for toddlers when we’re trying to reach young adults?” The short answer is simple. We are not advertising to toddlers. We are advertising to the people who are with them. And...
Why Hiring an Ad Agency Is a Smart Move for Small Businesses
Small business owners juggle a lot: operations, customer service, and keeping the lights on. Marketing often ends up last on the list. But done right, it can be the engine that drives serious growth. That’s where a professional advertising agency comes in—not as an...
Making Waves for a Cause: BAM Teams Up With Swim Across the Sound, St. Vincent’s Medical Center and Hartford HealthCare
. This year, St. Vincent’s Medical Center and Hartford HealthCare once again join forces for Swim Across the Sound, a powerful community initiative supporting local cancer patients. Every stroke, every step, and every dollar raised makes a difference...
When It Comes to Advertising for Small Businesses, the Magic Is in the Media Mix
Small businesses often face a daunting challenge: how to make a big impact with a modest advertising budget. While large corporations have the luxury of pouring millions into nationwide campaigns, small businesses must get creative, strategic, and precise. One of the...
What’s The Average Time Per Day Consumers Listen To All Audio?
Daily audio consumption in the first quarter of 2025 amounted to 3 hours and 45 minutes of daily listening across both ad supported and ad free platforms like radio, podcasts, streaming music services and satellite radio. That’s the conclusion found in a just-released...
Big Impact, Local Budget: How Small Businesses Can Win With Smarter Advertising
It’s National Small Business Week, and there’s never been a better time to start elevating your brand. Powerful marketing tools like TV ads are no longer reserved for big companies with bigger budgets. Thanks to OTT (Over-The-Top) streaming TV platforms and other...
Am I Being Stalked? Marketing and The Baader-Meinhof Phenomenon
TL;DR The Baader-Meinhof phenomenon is also known as the Frequency Illusion. This is when you come across...
The NFL Carried Netflix to its Most-Watched Christmas Day Ever
The NFL carried Netflix to its most-watched Christmas Day ever. NFL Can Now Claim all of the Top 10 TV Broadcasts. After technical glitches marred its first live sporting event, the heat was on Netflix to pull off its NFL 2024 Christmas Gameday… especially since the...
Small Business, Big Job: Email Marketing Risks That Can Hurt SMB Response
Consumers may like emails from brands, but they are quick to dump those that are not serving their needs. Worldwide, 25% of email recipients unsubscribe at least once a week. This is particularly harmful to small businesses, judging by Capterra’s recent 2024...
Case Study: BPS Lawyers Rebranded by Bob Abbate Marketing
Brown Paindiris & Scott (BPS Lawyers), a distinguished law firm with a rich history of providing exceptional legal services, recognized the need for a brand refresh to help them stay relevant in a changing legal landscape. BPS reached out to Bob Abbate Marketing...
Get Your Business in Shape for 2025—One Workout at a Time!
Small Business Advertising Strategies for 2025 As we head into 2025, your small business needs an advertising strategy that’s strong, flexible, and ready to conquer new challenges. Just like a great fitness regimen, the key to success lies in discipline, variety, and...
Unlocking the Power of Multi-Channel Marketing: Why Facebook and Instagram Alone Aren’t Enough
In today’s digital-first world, businesses often gravitate towards social media platforms like Facebook and Instagram for their marketing efforts. And why not? With billions of active users, these platforms promise to deliver your brand to a wide audience. However,...
Small Business Marketers Love YouTube for Brand Visibility — And They’re Pumping Up Their Budgets.
Marketers' Primary Goal When Using YouTube Shorts. If you’re a marketer and you’re not including YouTube in your strategy, what are you doing? This video powerhouse isn’t just the reigning champ of social media in the U.S.; it’s practically the holy grail for...
Top 10 Small Business Marketing Mistakes (And How to Avoid Them!)
Marketing your small business can feel like juggling flaming swords while riding a unicycle—tricky, but totally doable! Avoid these common marketing missteps, and you'll save time, money, and energy while building your brand. 1. Skipping Market Research Mistake:...
Why Should Your Business Hire an Advertising Agency?
As a small or medium-sized business owner, your days are packed with countless tasks: managing operations, satisfying customers, and, of course, ensuring your business is growing. It’s no surprise that marketing and advertising often get left to the side. But here’s...
Let Video Power Up Your Marketing
In the digital marketplace, small businesses are constantly searching for effective ways to stand out and connect with their audience. One powerful tool that has proven to be a game-changer is video marketing. Here’s why small businesses should embrace video marketing...
5 Pro Tips To Help You Create Your 2025 Marketing Plan
It’s been said that failing to plan is akin to planning to fail. Nowhere is that more true than in marketing. This week has been designated "National Create Your Small Business Marketing Plan Week", so BAM will be sharing 5 pro tips that will show you what you...
Battle of the Boards: Why Simple is Simply Smarter
A billboard is like a giant Post-It note from the advertising gurus, trying to remind us of something important. But let’s face it, in the billboard battleground, simplicity reigns supreme, and here’s why: 1. Less is More (and More Memorable) Imagine you’re...
Brand Consistency in Advertising
Consistency: The Non-Negotiable in Branding by Jeanne Rolston, Senior Art Director Let's talk about consistency. If your brand's identity isn't as steadfast as your grandma's secret cookie recipe, you're doing it wrong. Every email, social media post, and ad you send...
Streaming’s Share of TV Usage Jumps to Record 40.3%
Streaming’s share of television usage soared to a record in June, with most of the largest services showing gains, according to Nielsen.During a month when overall TV usage increased 2.1% from May (and 1.3% from a year ago) streaming had a 40.3% share, up...
11 Ways Auto Dealers Can Maximizing Advertising ROI
In the highly competitive automotive industry, maximizing the return on investment (ROI) from advertising is essential for success. For auto dealers, every dollar spent on marketing needs to translate into tangible results, such as increased leads, higher sales, and...