Battle of the Boards: Why Simple is Simply Smarter
A billboard is like a giant Post-It note from the advertising gurus, trying to remind us of something important. But let’s face it, in the billboard battleground, simplicity reigns supreme, and here’s why: 1. Less is More (and More Memorable) Imagine you’re...
Brand Consistency in Advertising
Consistency: The Non-Negotiable in Branding by Jeanne Rolston, Senior Art Director Let's talk about consistency. If your brand's identity isn't as steadfast as your grandma's secret cookie recipe, you're doing it wrong. Every email, social media post, and ad you send...
Streaming’s Share of TV Usage Jumps to Record 40.3% in June 2024
Streaming’s share of television usage soared to a record in June, with most of the largest services showing gains, according to Nielsen.During a month when overall TV usage increased 2.1% from May (and 1.3% from a year ago) streaming had a 40.3% share, up...
11 Ways Auto Dealers Can Maximizing Advertising ROI
In the highly competitive automotive industry, maximizing the return on investment (ROI) from advertising is essential for success. For auto dealers, every dollar spent on marketing needs to translate into tangible results, such as increased leads, higher sales, and...
NADA Report Details Where 2023 Advertising Dollars Were Spent, Opportunity Exists For Auto Dealers To Increase Ad ROI With Better Ads.
In 2023, the auto industry's advertising efforts saw a notable resurgence from the pandemic, according to the National Association of Automotive Dealers (NADA). NADA's 2023 Full Year Report highlighted that the nation’s 16,835 franchised dealers collectively spent...
Hubspot’s New Social Media Consumer Report is Pure Gold
Hubspot examines what influences buying behavior on social media. Great stuff here... 39 pages of valuable insights. Sins, saves and successes. What's old and what's gold. From establishing metrics that align with your business objectives, to using organic,...
Broadcast and cable made up less than 50% of TV viewing for the first time in recorded history in July, after streaming hit an all-time high.
Nielsen's monthly platform rankings show broadcast and cable making up less than half of all TV use. PHOTO ILLUSTRATION: ADOBE; BEATA ZAWRZEL/NURPHOTO VIA GETTY IMAGES Broadcast and cable networks made up less than half of all TV use in July — the first time linear TV...
The State of Small Business Marketing in 2023: What Small Businesses Need from Agencies
In today's rapidly evolving digital landscape, small businesses face unique challenges when it comes to marketing their products and services effectively. As technology continues to advance, it's crucial for small business owners to stay up-to-date with the latest...
7 Tips To Create Your Winning 2023 Marketing Plan
Hear that? It's opportunity knocking. Over the next week or two, you have an opportunity to create something that will ultimately determine just how successful your small to medium size business will be in 2023. If you use this time wisely, you'll be in...
US Online and Traditional Media Advertising Outlook, 2022-2026
A note from Bob Abbate: this recent report is one of the most comprehensive reports on ad spending that I've seen. A few brief observations... the gap between online advertising and TV advertising – the next-largest advertising market – continues to expand. Updated...
Navigating inflation in retail: Six actions for retailers
The TV series "The West Wing" was my favorite television series. Ever. The writing, the cast, and the production were all top notch. In Episode #32 Noël, Leo tells Josh the following story (Josh refers to it when talking to Leo in "Bartlet for America"): "This guy's...
Super Bowl 2022 Data: Fewer Viewers, More Ad Revenue.
After 21 weeks of play (18 weeks of the regular season and 3 weeks of playoff games), the Super Bowl 56 contenders have been decided, with the Los Angeles Rams and Cincinnati Bengals meeting at the SoFi Stadium in Inglewood, CA. And, while the stadium is...
3 in 4 Spurred to Spend More At Small Businesses by Promotions
The #1 reason consumers shop at small businesses is the availability of promotions and discounts. Smart small businesses should combine value-oriented pricing with an expert staff and reliable after-the -sale support for results that add up to more than the sum...
Branding Your Family-Owned Small Business
To say that our world was turned upside down during Covid would be a gross understatement. The way we find and interact with customers changed. Unfortunately, many family owned and operated businesses are "stuck in the mud", still trying to grow the same old brand...
US Adults to Spend Almost As Much Daily Time on Their Mobiles As on TV and Radio, Combined
“Per eMarketer, US adults spent an average of 13:21 (hh:mm) per day with media in 2020, up from the 12:23 spent per day in 2019. This growth was entirely due to an increase in time spent with digital media, which grew from 6:49 in 2019 to 7:50 in 2020.”
Forbes: Tucker Carlson Leads Fox News To Big Win In Weekly Cable News Ratings
Fox News Channel host Tucker Carlson had a very good week, with his Tucker Carlson Tonight drawing an average total audience of 3 million viewers—making it the most-watched cable news show for the week of March 15 through March 21, according to ratings data compiled...
As CTV viewership surges, YouTube is people’s Main Stream
The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and be entertained, but to feel connected and fulfill their needs. Whether it’s leaning back with a good movie,...
Did The Super Bowl make Reddit a household name?
If you were watching Super Bowl, and you live in select markets, you might have caught Reddit's 5 second ad. If you live elsewhere, or if you were busy grabbing more wings, here it is. Don't blink: https://youtu.be/_wkvH0qBMP8 Reddit didn't actually purchase a...
Is Advertising an Expense or an Investment?
What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
Planners are Winners
NOTE: Read this post to the end to discover how to get a free 30-minute marketing consultation with BAM. Planners are winners. If your company is heading into 2021 without a marketing plan, you're at a distinct disadvantage. A well-strategized plan defines your target...
Why Should We Hire An Advertising Agency?
This question gets bandied about quite often. Why should we hire a marketing firm? “We don’t need one, we have Mary. She can handle it.” “I like negotiating with all the media reps. I always get what I want.” “We can make our own commercials. It’s cheaper.” If you...
Aitoro Appliance: Kindness, Caring and Love for the Community
What a great event at Aitoro Appliance this morning! BAM was proud to bring together our client Aitoro Appliance and Make-A-Wish Connecticut. Aitoro donated a portion of every sale to the Make-A-Wish Summer of Hope Campaign to help grant life-changing wishes for...
2 Minutes to Better Advertising, Episode 10: “Video”
Welcome to this week’s video episode of 2 Minutes To Better Advertising! Video is an important part of any content strategy. If you haven’t already started using video as a marketing tool, NOW is the time to start. In our last episode of Season One, we'll give you...
Bittersweet Day
September 11, 1997. September 11, 2001. September 11, 1997. I woke up, dressed for work. Walked into a bedroom much like the one pictured above. Sat down at the desk, and started my first day of work at Bob Abbate Marketing. It was day one of what has now become...
2 Minutes to Better Advertising, Episode 8: “TV Advertising”
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing TV Advertising. According to one recent study, the average American spends more than four and a half hours a day in front of the TV. Is TV advertising a part of...