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Glass Half Full Analysis of Consumer Sentiment in the Coronavirus Era

  I’ve been carefully reading about and digesting the recent economic news, paying particular attention to how the coronavirus is impacting consumer behavior. Last week the New York Times reported on retail sales for the month of March.They reported that ”total...

Marketing Your Business During a Global Crisis

As we’re all aware, the COVID-19 pandemic has caused a crisis of global proportions, disrupting large corporations and small businesses, closing schools and requiring people to practice social distancing and virtual communication. During these uncertain times, one of...

Where You Work Doesn’t Matter. Who You Work With Does.

I’ve always felt I do my best creative and strategic work when I’m in my office. So, after a week of working in solitary confinement at home, I decided to pull on some protective gloves and go to BAM. I got some work done, but I realized that the great creative and...
Differentiate or Die

Differentiate or Die

This brilliant cartoon just about sums up how I feel about positioning of brands. You can be an also-ran, or you can be unique. Are you ready to shake things up, or are you satisfied with the status quo?

A Love Note

A Love Note

I recently received this handwritten note from one of our media partners. We collaborated with Jess on the planning and media buy for an event to take place at a client's retail location. Our media partners are good hardworking folks, but occasionally we find that a...

Why Big Brands Choose Small Agencies.

Why Big Brands Choose Small Agencies.

At BAM, we like to think of our agency as a "lean, mean marketing machine." Because we're relatively small, we're always in motion, ready to react to the needs of our clients and competitive market conditions. So when I saw this article in AdAge the other day, It made...

Happy Trails Don Imus

Happy Trails Don Imus

Tomorrow, March 29th, the sun will set on the career of Don Imus. I've been a Don Imus fan since the day he first cracked the mic on WNBC in New York in 1971. My buddy Fred and I used to listen to the I-Man on 66-WNBC during our morning commute to New York Tech in...