The Hispanic Radio Phenomenon
I saw this post on RBR this morning (RBR is a radio trade website). Although written for radio broadcasters, it makes a point that we've seen developing over the last few years, that the Hispanic population is growing, and, in many markets, it can be successfully...
Ancient Advertising Wisdom, Still True Today.
I've never seen a business fail due to "reaching the wrong people." So why does every business owner instinctively believe that "reaching the right people" is the key to successful advertising? Who, exactly, do you not want to know about you? Who isn't qualified to...
3 Paths Toward a More Creative Life.
Disconnect/Reconnect/Create! I look forward to reading every night as a before-sleep ritual. Sometimes I am not even paying attention to the words; just the action reading the thoughts of another is soothing, and I can go on a journey - listen to someone else’s story....
Do You Unplug When You’re Winding Down?
I just came back from a lunch meeting where a colleague asked me if my girlfriend knows about my smartphone addiction yet. So you can understand why I laughed when I checked my email and found this report. According to a new report from Prosper Insights &...
Reaching “Second Screeners”
According to eMarketer, among those with a smartphone, TV and computer, 60% are multitasking while watching TV. The implications and opportunities for advertisers are huge. Accorting to the research, the more screens you have, the more likely it is that you will...
BAM Drives Fans To Downtown Bridgeport
March 30th was a sunny Saturday, Thousands of fans arrived for what would turn out to be a day of fun and basketball in downtown Bridgeport. And Bridgeport was ready. The city, the Bridgeport Regional Business Council, and the Downtown Special Services District (a BAM...