Is Advertising an Expense or an Investment?

Is Advertising an Expense or an Investment?

  What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
2 Minutes to Better Advertising, Episode 5: “Media”

2 Minutes to Better Advertising, Episode 5: “Media”

Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing MEDIA. When it’s time to develop a media strategy for your brand, you need to analyze all the media choices, then choose the best digital and legacy media to...
2 Minutes to Better Advertising, Episode 1: “All About Audio”

2 Minutes to Better Advertising, Episode 1: “All About Audio”

  Welcome to the premier video episode of 2 Minutes To Better Advertising! Every week we’ll bring you a few quick and useful nuggets of information on how you can do a smarter job advertising your brand or business. Today’s episode is all about audio. Audio is...
Webinar: Marketing Your Way Back

Webinar: Marketing Your Way Back

Buyers are coming back, is your business ready to reach them? Are you doing all you can to invite them to shop at your store, dine at your restaurant, purchase a car from your dealership or use your services? We’ve assembled a panel of advertising industry...
A Love Note

A Love Note

I recently received this handwritten note from one of our media partners. We collaborated with Jess on the planning and media buy for an event to take place at a client’s retail location. Our media partners are good hardworking folks, but occasionally we find...
Why Listeners Keep Tuning In To AM/FM Radio

Why Listeners Keep Tuning In To AM/FM Radio

According to Google Analytics, one of our most popular blog posts ever was a piece we posted back in 2016 titled “17 Reasons Why People Listen to AM/FM Radio.” Today, we’re updating that popular post with all-new info from Jacobs Media and Marketing...