Super Bowl 2022 Data: Fewer Viewers, More Ad Revenue.

Super Bowl 2022 Data: Fewer Viewers, More Ad Revenue.

  After 21 weeks of play (18 weeks of the regular season and 3 weeks of playoff games), the Super Bowl 56 contenders have been decided, with the Los Angeles Rams and Cincinnati Bengals meeting at the SoFi Stadium in Inglewood, CA. And, while the stadium is...
As CTV viewership surges, YouTube is people’s Main Stream

As CTV viewership surges, YouTube is people’s Main Stream

The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and be entertained, but to feel connected and fulfill their needs. Whether it’s leaning back with a good movie,...
Is Advertising an Expense or an Investment?

Is Advertising an Expense or an Investment?

  What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
2 Minutes to Better Advertising, Episode 8: “TV Advertising”

2 Minutes to Better Advertising, Episode 8: “TV Advertising”

Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing TV Advertising. According to one recent study, the average American spends more than four and a half hours a day in front of the TV.  Is TV advertising a part of...
Bob Abbate Marketing as your Marketing Partner

Bob Abbate Marketing as your Marketing Partner

Pivot…. I never thought I’d use that word so many times in a short period of time. When Covid-19 descended on us, pivot is what we had to do and had to do quickly. Back in March, at Covid’s outset, BAM worked with our clients to craft appropriate advertising that...