Interesting fact: Local auto dealer advertising now delivers about four in five automotive CTV impressions, and those impressions grew 28% this year. The proliferation and targetability of OTT/CTV advertising streaming now empowers auto dealers and their agencies to...
The biggest story in advertising right now isn’t about one platform or one trend. It’s that the media landscape is fragmenting faster than ever, and the winners are the ones who stop chasing cheap reach and start building real strategy. Smart TV, streaming...
Every advertising campaign wants attention. Very few earn it across enough places, often enough, and with enough consistency to become memorable. That is where reach matters. We recently completed a quick internal total of the number of ad impressions generated by a...
Last week, our very own Bob Abbate had the opportunity to speak at the StartSmart Entrepreneurial Workshop & Business Expo, an event dedicated to supporting and educating the next generation of business owners. We’re incredibly grateful to the Milford Regional...
Small businesses often face a daunting challenge: how to make a big impact with a modest advertising budget. While large corporations have the luxury of pouring millions into nationwide campaigns, small businesses must get creative, strategic, and precise. One of the...
The NFL carried Netflix to its most-watched Christmas Day ever. NFL Can Now Claim all of the Top 10 TV Broadcasts. After technical glitches marred its first live sporting event, the heat was on Netflix to pull off its NFL 2024 Christmas Gameday… especially since the...
