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This is where you'll find our thought on anything and everything. Where the Bammers share our insights, our opinions, and our work. We invite you to jump in and join the conversation.
Bob Abbate

Advertising Media Winners and Losers for Q2

The one-line summary… WINNERS: radio, digital and outdoor. LOSERS: magazines, TV and newspapers. A report issued by Kantar Media shows that although Q2 media spending on platforms they track contracted by 3.9% overall, ad spending on radio and search grew. Spending on digital platforms increased by 2.4%, while ad spending on radio increased by 5% […]

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Bob Abbate

Google Local Now Showing 3 Search Results Instead of 7

In an effort to improve the search results experience, Google has updated how search results appear. Until late last week, a local search would return what we call a “7-pack” of results. Now, the 7-pack is a 3-pack. We’re seeing some inconsistencies in what this new search stack includes. Some listings are showing website links, […]

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