Is Advertising an Expense or an Investment?

Is Advertising an Expense or an Investment?

  What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
Virtual Test Drives

Virtual Test Drives

A couple of days ago in our blog post, we mentioned that test drives on YouTube are outpacing test drives at dealerships by 2:1. If you think your customers think that visiting the dealership is the only way to see if a car is right for them, think again! Online video...
FREE EVENT: Digital Marketing for Local Businesses

FREE EVENT: Digital Marketing for Local Businesses

Join Google and BAM on May 2nd for a free lunch and learn event… Digital Marketing for Local Businesses Retailers, auto dealers, professional practices, service providers, restaurants… this one’s for you! In observance of National Small Business Week...