Hear that? It’s opportunity knocking. Over the next week or two, you have an opportunity to create something that will ultimately determine just how successful your small to medium size business will be in 2023. If you use this time wisely, you’ll...
The TV series “The West Wing” was my favorite television series. Ever. The writing, the cast, and the production were all top notch. In Episode #32 Noël, Leo tells Josh the following story (Josh refers to it when talking to Leo in “Bartlet for...
The #1 reason consumers shop at small businesses is the availability of promotions and discounts. Smart small businesses should combine value-oriented pricing with an expert staff and reliable after-the -sale support for results that add up to more than the sum...
To say that our world has been turned upside down over the last year and half would be a gross understatement. The way we find and interact with customers has changed. Unfortunately, many family owned and operated businesses are “stuck in the mud”, still...
What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
NOTE: Read this post to the end to discover how to get a free 30-minute marketing consultation with BAM. Planners are winners. If your company is heading into 2021 without a marketing plan, you’re at a distinct disadvantage. A well-strategized plan defines your...
