Streaming’s share of television usage soared to a record in June, with most of the largest services showing gains, according to Nielsen.During a month when overall TV usage increased 2.1% from May (and 1.3% from a year ago) streaming had a 40.3% share, up...
NOTE: Read this post to the end to discover how to get a free 30-minute marketing consultation with BAM. Planners are winners. If your company is heading into 2021 without a marketing plan, you’re at a distinct disadvantage. A well-strategized plan defines your...
This question gets bandied about quite often. Why should we hire a marketing firm? “We don’t need one, we have Mary. She can handle it.” “I like negotiating with all the media reps. I always get what I want.” “We can make our own commercials. It’s cheaper.” If you...
Ever wonder what the “big guys” are spending on the TV ads you know and love (or hate)? How much money is Geico putting behind that gecko? What’s Liberty Mutual investing in their TV ads that feature LiMu Emu and Doug? Here’s the spending of...
Certain songs have always struck me as being part of the soundtrack of my life. Years ago, around the time I was getting Bob Abbate Marketing off the ground, I decided that my personal soundtrack should have fewer songs like Huey Lewis and The News’ “Workin’ For A...
