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Nielsen’s Top Radio Formats of 2018

Nielsen’s Top Radio Formats of 2018

If you invest in radio advertising, this is for you. Here’s an update on what formats posted growth in 2018, and what formats experienced audience erosion. Of course this is national data, and results vary by market. With another year nearly in the books,...
Connecting With Consumers With Advertising on Connected TVs.

Connecting With Consumers With Advertising on Connected TVs.

THE OTT EXPERIENCE: UNDERSTANDING CONNECTED LIVING ROOM AUDIENCES. (Nielsen.com Insights, November 29, 2018) The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming...
5 Things You Can Do To Your Website TODAY To Increase Sales

5 Things You Can Do To Your Website TODAY To Increase Sales

1. Make sure your web site is fast These days, nothing is worse than waiting for a site to load like you’re on a dial up modem. Especially when you’re waiting to buy something, speed is mission critical. The information age has produced a whole generation of...