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Connecting With Consumers With Advertising on Connected TVs.

Connecting With Consumers With Advertising on Connected TVs.

THE OTT EXPERIENCE: UNDERSTANDING CONNECTED LIVING ROOM AUDIENCES. (Nielsen.com Insights, November 29, 2018) The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming...
Free Digital Marketing Seminar: B2B Sales in the Digital Age.

Free Digital Marketing Seminar: B2B Sales in the Digital Age.

Presented by Google, Bob Abbate Marketing and the Bridgeport Regional Business Council. EVENT: B2B SALES IN THE AGE OF ASSISTANCE DATE: November 14, 2018 11:45 am – 1:00 pm LOCATION: BRBC Conference Room 10 Middle St., 14th Floor Bridgeport, CT As we enter into...
Why Should We Hire An Advertising Agency?

Why Should We Hire An Advertising Agency?

This question gets bandied about quite often. Why should we hire a marketing firm? “We don’t need one, we have Mary. She can handle it.” “I like negotiating with all the media reps. I always get what I want.” “We can make our own commercials. It’s cheaper.” If you...