The NFL carried Netflix to its most-watched Christmas Day ever. NFL Can Now Claim all of the Top 10 TV Broadcasts. After technical glitches marred its first live sporting event, the heat was on Netflix to pull off its NFL 2024 Christmas Gameday… especially since the...
Brown Paindiris & Scott (BPS Lawyers), a distinguished law firm with a rich history of providing exceptional legal services, recognized the need for a brand refresh to help them stay relevant in a changing legal landscape. BPS reached out to Bob Abbate Marketing...
Small Business Advertising Strategies for 2025 As we head into 2025, your small business needs an advertising strategy that’s strong, flexible, and ready to conquer new challenges. Just like a great fitness regimen, the key to success lies in discipline, variety, and...
In today’s digital-first world, businesses often gravitate towards social media platforms like Facebook and Instagram for their marketing efforts. And why not? With billions of active users, these platforms promise to deliver your brand to a wide audience. However,...
Marketers’ Primary Goal When Using YouTube Shorts. If you’re a marketer and you’re not including YouTube in your strategy, what are you doing? This video powerhouse isn’t just the reigning champ of social media in the U.S.; it’s practically the holy grail for...
Marketing your small business can feel like juggling flaming swords while riding a unicycle—tricky, but totally doable! Avoid these common marketing missteps, and you’ll save time, money, and energy while building your brand. 1. Skipping Market Research Mistake:...
