Is Advertising an Expense or an Investment?

Is Advertising an Expense or an Investment?

  What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
2 Minutes to Better Advertising, Episode 10: “Video”

2 Minutes to Better Advertising, Episode 10: “Video”

Welcome to this week’s video episode of 2 Minutes To Better Advertising! Video is an important part of any content strategy. If you haven’t already started using video as a marketing tool, NOW is the time to start. In our last episode of Season One, we’ll give...
Marketing Your Business During a Global Crisis

Marketing Your Business During a Global Crisis

As we’re all aware, the COVID-19 pandemic has caused a crisis of global proportions, disrupting large corporations and small businesses, closing schools and requiring people to practice social distancing and virtual communication. During these uncertain times, one of...
Connecting With Consumers With Advertising on Connected TVs.

Connecting With Consumers With Advertising on Connected TVs.

THE OTT EXPERIENCE: UNDERSTANDING CONNECTED LIVING ROOM AUDIENCES. (Nielsen.com Insights, November 29, 2018) The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming...
Free Digital Marketing Seminar: B2B Sales in the Digital Age.

Free Digital Marketing Seminar: B2B Sales in the Digital Age.

Presented by Google, Bob Abbate Marketing and the Bridgeport Regional Business Council. EVENT: B2B SALES IN THE AGE OF ASSISTANCE DATE: November 14, 2018 11:45 am – 1:00 pm LOCATION: BRBC Conference Room 10 Middle St., 14th Floor Bridgeport, CT As we enter into...