The #1 reason consumers shop at small businesses is the availability of promotions and discounts. Smart small businesses should combine value-oriented pricing with an expert staff and reliable after-the -sale support for results that add up to more than the sum...
To say that our world has been turned upside down over the last year and half would be a gross understatement. The way we find and interact with customers has changed. Unfortunately, many family owned and operated businesses are “stuck in the mud”, still...
Last year, the combined time spent with traditional and digital forms of media increased in the US. This is according to data from eMarketer, which found that the time spent with media in 2020 increased by nearly an hour. But will this amount of media consumption...
The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and be entertained, but to feel connected and fulfill their needs. Whether it’s leaning back with a good movie,...
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing MEDIA. When it’s time to develop a media strategy for your brand, you need to analyze all the media choices, then choose the best digital and legacy media to...
Ever wonder what the “big guys” are spending on the TV ads you know and love (or hate)? How much money is Geico putting behind that gecko? What’s Liberty Mutual investing in their TV ads that feature LiMu Emu and Doug? Here’s the spending of...
