11 Ways Auto Dealers Can Maximizing Advertising ROI

11 Ways Auto Dealers Can Maximizing Advertising ROI

In the highly competitive automotive industry, maximizing the return on investment (ROI) from advertising is essential for success. For auto dealers, every dollar spent on marketing needs to translate into tangible results, such as increased leads, higher sales, and...
US Online and Traditional Media Advertising Outlook, 2022-2026

US Online and Traditional Media Advertising Outlook, 2022-2026

A note from Bob Abbate: this recent report is one of the most comprehensive reports on ad spending that I’ve seen.  A few brief observations… the gap between online advertising and TV advertising – the next-largest advertising market – continues to expand....
Navigating inflation in retail: Six actions for retailers

Navigating inflation in retail: Six actions for retailers

The TV series “The West Wing” was my favorite television series. Ever. The writing, the cast, and the production were all top notch. In Episode #32 Noël, Leo tells Josh the following story (Josh refers to it when talking to Leo in “Bartlet for...