A billboard is like a giant Post-It note from the advertising gurus, trying to remind us of something important. But let’s face it, in the billboard battleground, simplicity reigns supreme, and here’s why: 1. Less is More (and More Memorable) Imagine you’re...
Consistency: The Non-Negotiable in Branding by Jeanne Rolston, Senior Art Director Let’s talk about consistency. If your brand’s identity isn’t as steadfast as your grandma’s secret cookie recipe, you’re doing it wrong. Every email,...
Streaming’s share of television usage soared to a record in June, with most of the largest services showing gains, according to Nielsen.During a month when overall TV usage increased 2.1% from May (and 1.3% from a year ago) streaming had a 40.3% share, up...
In the highly competitive automotive industry, maximizing the return on investment (ROI) from advertising is essential for success. For auto dealers, every dollar spent on marketing needs to translate into tangible results, such as increased leads, higher sales, and...
In 2023, the auto industry’s advertising efforts saw a notable resurgence from the pandemic, according to the National Association of Automotive Dealers (NADA). NADA’s 2023 Full Year Report highlighted that the nation’s 16,835 franchised dealers...
In today’s rapidly evolving digital landscape, small businesses face unique challenges when it comes to marketing their products and services effectively. As technology continues to advance, it’s crucial for small business owners to stay up-to-date with...
