A billboard is like a giant Post-It note from the advertising gurus, trying to remind us of something important. But let’s face it, in the billboard battleground, simplicity reigns supreme, and here’s why: 1. Less is More (and More Memorable) Imagine you’re...
Hear that? It’s opportunity knocking. Over the next week or two, you have an opportunity to create something that will ultimately determine just how successful your small to medium size business will be in 2023. If you use this time wisely, you’ll...
What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
Buyers are coming back, is your business ready to reach them? Are you doing all you can to invite them to shop at your store, dine at your restaurant, purchase a car from your dealership or use your services? We’ve assembled a panel of advertising industry...
Want to get your message out there in a BIG way? Digital billboards are here to stay, and they’re a BAM specialty. Our BIG creative designs are on display in cities and towns around the country. One of the advantages of digital billboards is immediacy. As soon as a...
I have the honor to serve on the Marketing Committee of the Bridgeport Regional Business Council. During a recent committee meeting, one of my colleagues suggested that we should consider running a billboard campaign to encourage Bridgeport area businesses to join the...