Every advertising campaign wants attention. Very few earn it across enough places, often enough, and with enough consistency to become memorable. That is where reach matters. We recently completed a quick internal total of the number of ad impressions generated by a...
Last week, our very own Bob Abbate had the opportunity to speak at the StartSmart Entrepreneurial Workshop & Business Expo, an event dedicated to supporting and educating the next generation of business owners. We’re incredibly grateful to the Milford Regional...
At Bob Abbate Marketing (BAM), we’ve always believed that powerful storytelling is what separates good marketing from unforgettable marketing. Recently, our team has had the opportunity to work on some truly exciting projects, partnering with nationally recognized...
In today’s digital-first world, businesses often gravitate towards social media platforms like Facebook and Instagram for their marketing efforts. And why not? With billions of active users, these platforms promise to deliver your brand to a wide audience. However,...
Marketers’ Primary Goal When Using YouTube Shorts. If you’re a marketer and you’re not including YouTube in your strategy, what are you doing? This video powerhouse isn’t just the reigning champ of social media in the U.S.; it’s practically the holy grail for...
It’s been said that failing to plan is akin to planning to fail. Nowhere is that more true than in marketing. This week has been designated “National Create Your Small Business Marketing Plan Week”, so BAM will be sharing 5 pro tips that will show...
