Interesting fact: Local auto dealer advertising now delivers about four in five automotive CTV impressions, and those impressions grew 28% this year. The proliferation and targetability of OTT/CTV advertising streaming now empowers auto dealers and their agencies to...
The biggest story in advertising right now isn’t about one platform or one trend. It’s that the media landscape is fragmenting faster than ever, and the winners are the ones who stop chasing cheap reach and start building real strategy. Smart TV, streaming...
Last week, our very own Bob Abbate had the opportunity to speak at the StartSmart Entrepreneurial Workshop & Business Expo, an event dedicated to supporting and educating the next generation of business owners. We’re incredibly grateful to the Milford Regional...
At Bob Abbate Marketing (BAM), we’ve always believed that powerful storytelling is what separates good marketing from unforgettable marketing. Recently, our team has had the opportunity to work on some truly exciting projects, partnering with nationally recognized...
Every so often, a client asks a fair question: “Why am I seeing my ads around content made for toddlers when we’re trying to reach young adults?” The short answer is simple. We are not advertising to toddlers. We are advertising to the people who are with them. And...
Small business owners juggle a lot: operations, customer service, and keeping the lights on. Marketing often ends up last on the list. But done right, it can be the engine that drives serious growth. That’s where a professional advertising agency comes in—not as an...
