Will Cord Cutting Doom TV as We Know It?
The short answer... not any time soon. But... 2.5 percent of TV households dropped their cable service in 2015. That number was 2.3 percent in 2005 and 1.5 percent in 2010. But TV is still where the mass market is, especially if you want to reach consumers watching...
Cable vs. Broadcast TV Advertising
Targetability vs. lower cost per person reached? Frequency? Reach? Geography? These are just some of the factors we analyze when making media decisions for our clients. The planning process is perhaps the most critical step in the ultimate success of an ongoing media...
Google Partners Digital Marketing Presentation
Recently, Bob Abbate Marketing and Google presented a special free Google Partners seminar on online marketing in our office here in Bridgeport. For those local business folks that attended, it was a great opportunity to learn from experts from Google and Bob Abbate...
Digital Advertisers Focus on Branding in 2015
Conventional wisdom says that businesses use digital advertising to move products and sell services. But as the marketing/advertising norms continue to morph, we see that changing. It's not that we're no longer using digital ads to move product any longer, it's...
Required Reading: KPCB Internet Trends Report
It's 197 pages of research, and it's a must-read for anyone in business today. Heck, I think it's interesting reading for anyone that uses the Internet for anything! The KPCB 2015 Internet Trends Report is full of drama and surprises. In 1995, 0.6% of the world's...
Using Copyrighted Music in Commercials: The Facts.
Every once in a while, a client asks us to use a popular, current or classic song as a music bed in a TV or radio commercial we're producing for them. Our answer is always NO. Not because we're difficult, but because we know copyright law. The use of copyrighted music...
Live + Local = Good For Business, Good For The Community.
I'm a radio guy. It's in my blood. When I was a teenager, I begged for a spot as an intern at WLIR on Long Island. They finally caved in and let me into the studio. 'LIR was what was called a "progressive rock" station, and it had all the trappings of what you would...
Online Radio’s Reach Continues to Grow
Some 44% of Americans aged 12 and up listen to online radio on a weekly basis, up from 36% last year and 33% the year prior, according to the latest annual “Infinite Dial” report from Edison Research and Triton Digital. Moreover, the percentage of survey respondents...
How America Listens To Radio
Our friends at Nielsen today released a new report on radio listening habits and usage titled "THE 2015 STATE OF THE MEDIA: AUDIO TODAY REPORT. HOW AMERICA LISTENS". Subtitiled "Always On, Always Local", it reports that more than 91% of Americans (12+) are tuning in...
Celebrating Radio – Why We Love It
World Radio Day….who knew? Well, apparently this day, which just happened last week, has been celebrated since 2012! It took a few years, but it may just be catching on, at least by us. In light of radio being an important part of our clients’ marketing strategies and...
VIDEO: Increase Your Market Awareness Using Google’s Digital Tools
Last week, Bob Abbate Marketing hosted a Google livestream that uncovered valuable info on how increasing market awareness online using Google’s products and tools, your website, online advertising, and analytics can result in more leads and sales for local...
Livestream Google Event In Bridgeport
BAM will be hosting a special Google Partners Connect event TOMORROW (February 10th) at 12:00 noon at our offices in downtown Bridgeport. This is a great opportunity for small/medium business owners and managers to hear about what's new from the experts at Google. Two...
Sunday’s Super Bowl Has Broken U.S. Television Viewing Records.
If you've been wondering why commercials in the Super Bowl command a $4.5 million rate, here's your answer. A record high audience tuned in yesterday to watch The New England Patriots defeat the Seattle Seahawks. We're estimating that about 110 million people tuned...
This Super Bowl Ad Will Silence Your Party.
This ad is guaranteed make even the most raucous Super Bowl party become as silent as a funeral. http://youtu.be/rTJT3fVv1vU The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and...
12% of Music Dollars Now Spent on Satellite Radio, Streaming Subscriptions.
For me, silence is deafening. I simply cannot work or concentrate if I don't have music playing. My personal library of over 5,000 tracks is in the cloud, available to me wherever I roam. On top of that, I divide my listening time between my Sirius/XM subscription,...
Classic Rock Returns To Hartford On 102.9 The Whale
Change is in the air in Hartford this morning, as Connoisseur Media flipped Oldies/Adult Hits WDRC (102.9 DRC)/HARTFORD to Classic Rock as "The New 102.9 THE WHALE, HARTFORD’s only Classic Rock station," featuring artists such as LED ZEPPELIN, PINK FLOYD, AC/DC, VAN...
Authenticity Drives Brand Marketing
Honesty is such a lonely word Everyone is so untrue Honesty is hardly ever heard And mostly what I need from you. "Honesty" by Billy Joel. Brand authenticity is king. New studies issued by Mindshare North America and Cohn & Wolfe add to that body of...
You Gotta Walk The Talk!
This post is meant for our clients, and certainly not for their competitors. It's about your story (the one we tell in your advertising.) It's about you company's culture. And it's about the customer experience you deliver. Here at BAM, we've always preached that...
Marketers Show No Love To Baby Boomers
Attention marketers: it's time to wake up and start showing some love to the baby boomers! Nielsen estimates found that less than 5 percent of brand advertising is geared toward them. However, recent surveys show that the 55-64 age group outspends the average consumer...
RADIO: The Reports Of My Death Are Greatly Exaggerated.
Imagine this. What would you say if I offered you this deal. I'll allow you and your brand into a special place. When you're in this place, you'll be able to deliver your brand message to a captive audience. More than half of all Americans will be listening to the...
Millennials Bought More New Vehicles Than Gen Xers
During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred, per J.D. Power, with the former comprising 26% share of sales and the latter 24%...
When You Don’t Have Anything To Say, Say It Stylishly
Say you're a large, multinational corporation. Or a giant petroleum company. Or maybe a pharmaceutical conglomerate. And you need a feel-good branding message. Well, here you go. Just slap your logo on the end of this and you're all set!
Reaching Out From Beyond The Grave.
I'm not a big fan of celebrity endorsements in advertising. Especially when the endorser is a musical or cultural icon. But I'm kind of intrigued by the latest endorsement. This one is from beyond the grave. Ol' Blue Eyes had a love affair with Jack Daniel's Tennessee...
The Beatles Phenomenon, 50 Years Ago Tonight.
At 8 p.m. on Feb. 9, 1963, an unheard-of 60% of American TVs were tuned to CBS. I was one of them. It was one of those moments in my life that I can recall just like I'm watching a video of it. My family and I were visiting my aunt, uncle and cousins in Middle Village...
It Was 30 Years Ago Today…
Well, it was 30 years ago this week. January 22, 1984 to be exact. I was watching Super Bowl XVIII, Redskins vs. Raiders. It was a good 'ol fashioned ass-whippin'. The Raiders defeated the Redskins by the score of 38–9. Not much of a game. But the game changed my...