Change is in the air in Hartford this morning, as Connoisseur Media flipped Oldies/Adult Hits WDRC (102.9 DRC)/HARTFORD to Classic Rock as “The New 102.9 THE WHALE, HARTFORD’s only Classic Rock station,” featuring artists such as LED ZEPPELIN, PINK FLOYD, AC/DC, VAN HALEN, THE ROLLING STONES, THE WHO and many more.
102.9 THE WHALE kicked off this morning by playing THE HARTFORD WHALERS’ “Brass Bonanza” into “For Those About to Rock (We Salute You)” by AC/DC at 10:29a.
The new lineup includes CHAZ & AJ in mornings, ALLAN LAMBERTI in middays, MICHAEL “PICOZZI” in afternoons, and SUZI “KLONK” at night.
“Our team has created an awesome sounding station that our research, listeners and advertisers have been telling us was missing from the HARTFORD dial since WCCC dropped rock,” said GM KRISTIN OKESSON. “102.9 THE WHALE integrates well into our content and sales strategy in CONNECTICUT while giving HARTFORD listeners what they want — more and better Classic Rock.”
Regional OM KEITH DAKIN explained, “The HARTFORD market was lacking a rock station that listeners can have a fun relationship with. The new 102.9 THE WHALE will connect with listeners and fill this void. No radio station in HARTFORD has offered listeners the Classic Rock they really want, so we are excited to introduce the new 102.9 THE WHALE with some of HARTFORD’s most well-known rock personalities.”
“We’re thrilled our CONNECTICUT radio team has launched another great station to add to our top-shelf portfolio,” said CONNOISSEUR MEDIA CEO JEFF WARSHAW. “Although our station played some Classic Rock, our research overwhelmingly showed that the people of HARTFORD wanted a local radio station that was focused on playing only the best Classic Rock on the planet.”