Inside every good product or service, there’s a story waiting to be told. It takes vision and creativity to uncover that story, to tell that story. Don Draper’s pitch for the Kodak Carousel is a great example. His pitch was compelling and overflowing with emotion. Suddenly, the client wasn’t looking at their new slide projector at a piece of hardware, it was now a time machine. Do you have a product or service that has a story buried in it? Let’s get together and uncover that story, then build a campaign around it.