It’s National Small Business Week, and there’s never been a better time to start elevating your brand. Powerful marketing tools like TV ads are no longer reserved for big companies with bigger budgets. Thanks to OTT (Over-The-Top) streaming TV platforms and other...
The Baader-Meinhof Phenomenon “The seemingly sudden awareness of encountering a word, phrase, fact, or thing that one has only recently learned of.” TL;DR The Baader-Meinhof phenomenon is also known as the Frequency Illusion. This is when you come across something...
The NFL carried Netflix to its most-watched Christmas Day ever. NFL Can Now Claim all of the Top 10 TV Broadcasts. After technical glitches marred its first live sporting event, the heat was on Netflix to pull off its NFL 2024 Christmas Gameday… especially since the...
Consumers may like emails from brands, but they are quick to dump those that are not serving their needs. Worldwide, 25% of email recipients unsubscribe at least once a week. This is particularly harmful to small businesses, judging by Capterra’s recent 2024...
As a small or medium-sized business owner, your days are packed with countless tasks: managing operations, satisfying customers, and, of course, ensuring your business is growing. It’s no surprise that marketing and advertising often get left to the side. But here’s...
