US Online and Traditional Media Advertising Outlook, 2022-2026

US Online and Traditional Media Advertising Outlook, 2022-2026

A note from Bob Abbate: this recent report is one of the most comprehensive reports on ad spending that I’ve seen.  A few brief observations… the gap between online advertising and TV advertising – the next-largest advertising market – continues to expand....
Navigating inflation in retail: Six actions for retailers

Navigating inflation in retail: Six actions for retailers

The TV series “The West Wing” was my favorite television series. Ever. The writing, the cast, and the production were all top notch. In Episode #32 Noël, Leo tells Josh the following story (Josh refers to it when talking to Leo in “Bartlet for...
Super Bowl 2022 Data: Fewer Viewers, More Ad Revenue.

Super Bowl 2022 Data: Fewer Viewers, More Ad Revenue.

  After 21 weeks of play (18 weeks of the regular season and 3 weeks of playoff games), the Super Bowl 56 contenders have been decided, with the Los Angeles Rams and Cincinnati Bengals meeting at the SoFi Stadium in Inglewood, CA. And, while the stadium is...
3 in 4 Spurred to Spend More At Small Businesses by Promotions

3 in 4 Spurred to Spend More At Small Businesses by Promotions

  The #1 reason consumers shop at small businesses is the availability of promotions and discounts. Smart small businesses should combine value-oriented pricing with an expert staff and reliable after-the -sale support for results that add up to more than the sum...
Branding Your Family-Owned Small Business After the Pandemic

Branding Your Family-Owned Small Business After the Pandemic

To say that our world has been turned upside down over the last year and half would be a gross understatement. The way we find and interact with customers has changed. Unfortunately, many family owned and operated businesses are “stuck in the mud”, still...