Buyers are coming back, is your business ready to reach them? Are you doing all you can to invite them to shop at your store, dine at your restaurant, purchase a car from your dealership or use your services? We’ve assembled a panel of advertising industry...
This brilliant cartoon just about sums up how I feel about positioning of brands. You can be an also-ran, or you can be unique. Are you ready to shake things up, or are you satisfied with the status quo?
I’ve been carefully reading about and digesting the recent economic news, paying particular attention to how the coronavirus is impacting consumer behavior. Last week the New York Times reported on retail sales for the month of March.They reported that ”total...
As we’re all aware, the COVID-19 pandemic has caused a crisis of global proportions, disrupting large corporations and small businesses, closing schools and requiring people to practice social distancing and virtual communication. During these uncertain times, one of...
I’ve always felt I do my best creative and strategic work when I’m in my office. So, after a week of working in solitary confinement at home, I decided to pull on some protective gloves and go to BAM. I got some work done, but I realized that the great creative and...
