One of the most desirable features of Facebook advertising is the seemingly endless limits of their targeting functions. You can zero in on a type of person and deliver a ton of different ads and offers to them. Millions of different ad targeting combinations are...
1. Make sure your web site is fast These days, nothing is worse than waiting for a site to load like you’re on a dial up modem. Especially when you’re waiting to buy something, speed is mission critical. The information age has produced a whole generation of...
Attention marketers: it’s time to wake up and start showing some love to the baby boomers! Nielsen estimates found that less than 5 percent of brand advertising is geared toward them. However, recent surveys show that the 55-64 age group outspends the average...
