3 in 4 Spurred to Spend More At Small Businesses by Promotions

3 in 4 Spurred to Spend More At Small Businesses by Promotions

  The #1 reason consumers shop at small businesses is the availability of promotions and discounts. Smart small businesses should combine value-oriented pricing with an expert staff and reliable after-the -sale support for results that add up to more than the sum...
Branding Your Family-Owned Small Business

Branding Your Family-Owned Small Business

To say that our world was turned upside down during Covid would be a gross understatement. The way we find and interact with customers changed. Unfortunately, many family owned and operated businesses are “stuck in the mud”, still trying to grow the same...
As CTV viewership surges, YouTube is people’s Main Stream

As CTV viewership surges, YouTube is people’s Main Stream

The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and be entertained, but to feel connected and fulfill their needs. Whether it’s leaning back with a good movie,...
Did The Super Bowl make Reddit a household name?

Did The Super Bowl make Reddit a household name?

If you were watching Super Bowl, and you live in select markets, you might have caught Reddit’s 5 second ad. If you live elsewhere, or if you were busy grabbing more wings, here it is. Don’t blink:   Reddit didn’t actually purchase a national...
Is Advertising an Expense or an Investment?

Is Advertising an Expense or an Investment?

  What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
Planners are Winners

Planners are Winners

NOTE: Read this post to the end to discover how to get a free 30-minute marketing consultation with BAM. Planners are winners. If your company is heading into 2021 without a marketing plan, you’re at a distinct disadvantage. A well-strategized plan defines your...