Why Should We Hire An Advertising Agency?

Why Should We Hire An Advertising Agency?

This question gets bandied about quite often. Why should we hire a marketing firm? “We don’t need one, we have Mary. She can handle it.” “I like negotiating with all the media reps. I always get what I want.” “We can make our own commercials. It’s cheaper.” If you...
2 Minutes to Better Advertising, Episode 10: “Video”

2 Minutes to Better Advertising, Episode 10: “Video”

Welcome to this week’s video episode of 2 Minutes To Better Advertising! Video is an important part of any content strategy. If you haven’t already started using video as a marketing tool, NOW is the time to start. In our last episode of Season One, we’ll give...
2 Minutes to Better Advertising, Episode 8: “TV Advertising”

2 Minutes to Better Advertising, Episode 8: “TV Advertising”

Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing TV Advertising. According to one recent study, the average American spends more than four and a half hours a day in front of the TV.  Is TV advertising a part of...
Bob Abbate Marketing as your Marketing Partner

Bob Abbate Marketing as your Marketing Partner

Pivot…. I never thought I’d use that word so many times in a short period of time. When Covid-19 descended on us, pivot is what we had to do and had to do quickly. Back in March, at Covid’s outset, BAM worked with our clients to craft appropriate advertising that...
2 Minutes to Better Advertising, Episode 7: “Creative”

2 Minutes to Better Advertising, Episode 7: “Creative”

Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing CREATIVE. On a recent episode of 2 Minutes To Better Advertising, we discussed media planning and buying. But even the best media plans will collapse without...