Conventional wisdom says that businesses use digital advertising to move products and sell services. But as the marketing/advertising norms continue to morph, we see that changing. It’s not that we’re no longer using digital ads to move product any...
This ad is guaranteed make even the most raucous Super Bowl party become as silent as a funeral. The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and production costs for the ad...
Honesty is such a lonely word Everyone is so untrue Honesty is hardly ever heard And mostly what I need from you. “Honesty” by Billy Joel. Brand authenticity is king. New studies issued by Mindshare North America and Cohn & Wolfe add to that...
This post is meant for our clients, and certainly not for their competitors. It’s about your story (the one we tell in your advertising.) It’s about you company’s culture. And it’s about the customer experience you deliver. Here at BAM,...
Say you’re a large, multinational corporation. Or a giant petroleum company. Or maybe a pharmaceutical conglomerate. And you need a feel-good branding message. Well, here you go. Just slap your logo on the end of this and you’re all set!...
I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as 3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable...
