fbpx

So What’s YOUR Story?

Inside every good product or service, there’s a story waiting to be told. It takes vision and creativity to uncover that story, to tell that story. Don Draper’s pitch for the Kodak Carousel is a great example. His pitch was compelling and overflowing with...
Billboard HITS and MISSES

Billboard HITS and MISSES

I have the honor to serve on the Marketing Committee of the Bridgeport Regional Business Council. During a recent committee meeting, one of my colleagues suggested that we should consider running a billboard campaign to encourage Bridgeport area businesses to join the...

Cars as Stars, in Music and Hollywood.

Car sales are booming. November sales data is in, and it was a great month. 1.32 million vehicles were sold in November, that’s the best since 2001. Among the winners are Nissan (+3.8%), Fiat Chrysler with their best November in 15 years (+3%). GM is...
Using Copyrighted Music in Commercials: The Facts.

Using Copyrighted Music in Commercials: The Facts.

Every once in a while, a client asks us to use a popular, current or classic song as a music bed in a TV or radio commercial we’re producing for them. Our answer is always NO. Not because we’re difficult, but because we know copyright law. The use of...